Gilpost · Yeongdeungpo-gu, Yeouido-dong
Matsunohana The Hyundai Seoul
마츠노하나 더현대서울점 Tempura rice bowls fried to order, in the food hall under The Hyundai Seoul
Japanese · Yeongdeungpo-gu, Yeouido-dong
Data as of · Published ·
Matsunohana is a tendon counter inside the food hall on the first basement level of The Hyundai Seoul, in Yeouido. The core is a bowl of rice under freshly fried tempura; fourteen versions branch off it by what else goes in — soy-cured raw salmon, Korean beef intestine, wild conger eel. There are bowls without any tempura, and a seasonal noodle dish: cold soba in summer, udon in winter. Prices run from ₩13,800 for the plainest bowl to ₩28,000 for the grilled eel, with most between ₩18,800 and ₩19,800. A five-step method for eating tendon is printed on every table, and sixteen of our posts copy it down: lift the tempura onto the lid, break the hot-spring egg into the rice, scatter spring onion and rice seasoning, eat the tempura as a side dish, and add seven-spice when it starts to feel heavy. It keeps the department store's hours: half past ten in the morning until eight at night, half past eight on Fridays, Saturdays and Sundays. The posts we read run from June 2025 to September 2026.
The basics
| Address | 서울특별시 영등포구 여의대로 108, 더현대서울 지하1층 (여의도동) 108 Yeoui-daero, Yeongdeungpo-gu, Seoul |
|---|---|
| Phone | 02-3277-0760 |
| Typical spend | ₩2,000 – ₩28,000 |
| Floor area | 133 m² |
| Status | In business |
7 posts say it is walkable from the station.
When it opens
Of 23 posts: 15 wrote Weekdays 10:30–20:00, 15 wrote Weekends 10:30–20:30, 3 wrote 10:30–20:00.
| Open | Weekdays | 10:30–20:00 15 of 23 posts last seen 2026-09 |
|---|---|---|
| Open | Weekends | 10:30–20:30 15 of 23 posts last seen 2026-09 |
| Open | 10:30–20:00 3 of 23 posts last seen 2026-08 | |
| Open | Daily | 10:30–20:00 2 of 23 posts last seen 2026-01 |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Whether you wait depends entirely on when you come. Twenty-four posts discuss it: sixteen waited, eight did not — and enough of them give the hour to compare. The waits cluster at weekday lunch: seventeen groups ahead and thirty minutes; sixteen people ahead at noon and a table at 12:25; thirty minutes at the lunch peak. Weekend late mornings catch it too — one writer found the queue alarming at eleven on a Saturday, was seven or eight groups back, and got in after twenty minutes. Another waited ten minutes behind eight groups at a late weekday lunch. The clear runs are mornings, two to four in the afternoon, and weekday evenings: nothing at two on a weekday, nothing at seven on a Friday evening, a comfortable room at eleven on a Saturday morning. A writer who comes every Friday evening states flatly that there is unexpectedly no queue then. Weekend evenings turn on the half hour. One party walked straight in at six on a Sunday and watched the queue build from 6:30 onward. Another found every table taken at ten to five on a weekend and was seated in two or three minutes. Four posts say the room turns over fast, and two confirm the food reaching the table inside ten minutes. The worst on record — a queue number past two hundred at a weekend peak — comes from the customer of twenty-odd visits, who was lucky that day and did not queue at all.
- Rice is refilled free, by six accounts — help yourself, ask if you run short, it is unlimited. One writer reports that it does not come plain: a refill arrives with a piece of fried laver on it, enough that spring onion and a splash of sauce make it a fresh start. Another names the use case precisely — when the tempura outlasts the rice. One post says the side dishes refill too: kimchi, pickled radish, chilli, wasabi and the soup. The sides vary a little between accounts (kimchi and pickled radish are near-universal; the third item is sometimes chilli, sometimes jalapeño, sometimes a different radish), but four specify fresh-grated wasabi, and two of those recommend stirring it into the soba broth. The miso soup comes with the tempura bowls, not with the cold soba.
- Eleven posts say the portions are large and two say they are small. The eleven are specific: more than most grown men could finish alone; more tempura than fits on the lid; a bowl left part-eaten; one writer's standing habit of never finishing a tendon. One party talked themselves out of an extra tempura order and were glad of it. Two warn small eaters off. The two dissenters are not saying the same thing. One is about the steak bowl, not the tempura: well seasoned but not much of it — and the same post says the rice was plentiful. The other is a couple who append their own caveat, that they eat more than most. "Too much fried food" and "a filling meal" are different claims here: people leave food because the tempura defeats them, not because they went hungry. Read it alongside the free rice refills.
- Three posts came with children and all three record the same thing: there are high chairs. One explains why that is worth writing down — plenty of places have none. Two report rice brought for a child who has not ordered. One family arrives with children who have already eaten at nursery, and a bowl of plain rice appears every time; with the table's rice seasoning shaken over it, she says, they eat a few spoonfuls happily. Another only needed to bring the child's own side dishes. Two also describe children's plastic bowls and spoons. The only dish recorded as a child's meal is the pork cutlet bowl at ₩14,800, cut up at the table. And one writer — who came without children — noticed the staff giving tables for four to families with babies and pushchairs. Set against that, six posts say the tables are small.
- The subway is the better approach, and seven posts describe the way in. There are two. Four walk from exit 1 at Yeouinaru (line 5), putting it at 400 or 426 metres — the same 426 appears in three of them, so it is probably the map app's number. Two come in underground from Yeouido station (lines 5 and 9), which is in practice the easier route: one describes a moving walkway straight through, another that the weather never touched her. The hard part is finding it once you are inside. One writer circled the basement without success. Five give directions by neighbouring shops — behind the bakery, opposite the hot dog place, inward from the bagel shop, across from the coffee bar, down the alley right of the glass pop-up, over by the burger place. That five people reach for five different landmarks is itself the finding. Shops in a department store move; use the floor guide. Three place it deep inside the food court, and four take the trouble to say it is not a food court counter but a room of its own with its own tables.
- The kitchen is open, by four accounts — glimpses of the frying as it happens, a room with the cooking in view, a counter that looked clean. Five call the place clean, and one is struck that for a tempura shop it barely smells of oil. Two found it by the smell, which carries down the hall and, one says, makes it hard to walk past. There are notices about the rice and the frying, and three writers copied them from the wall: a named premium rice variety, a batter rested twenty-four hours, oil changed twice a day, a domestic pork loin. One also records a separate origin board, an allergen notice and a government hygiene grade. A fourth writer gives the same facts but says she looked them up — so we have not counted her. Written down and seen are not the same thing. You order from your seat, from a person — three posts note there is no kiosk. One expected to queue at a counter and found that sitting down was enough. The tablet at the door is for the waiting list, not for ordering.
- Three writers came alone and all three found it easy. One contrasts it with the places that make a solo diner feel awkward, and credits the tables built for one; another says it is the first thing she would recommend to anyone eating alone in this building; the third simply ordered the plain bowl because she was by herself. The many tables for two work in your favour here — one post notes that even with a queue, the twos were emptying faster. Two of the three solo diners ordered the ₩13,800 plain bowl. One post describes the room: people eating alone, families, parents with children, foreign visitors. Our twenty-seven divide much the same way — six family meals, four with friends, three alone, two dates, one with colleagues.
What 27 bloggers said
We read all 27 in full. The most common claims are “Crispy batter” (10) and “Would return” (10).
What they liked
What they struggled with
Where they disagree
| Had to wait | yes 16 · no 8 |
|---|---|
| Large portions | yes 11 · no 2 |
| Roomy | yes 4 · no 6 |
| Heavy / greasy | yes 5 · no 5 |
Things you can check on site
| In a basement | 27 of 27 posts |
|---|---|
| Reachable by transit | 7 of 27 posts |
| Free refills | 6 of 27 posts |
| Bag storage | 5 of 27 posts |
| Open kitchen | 4 of 27 posts |
| Origin labelling posted | 3 of 27 posts |
| High chairs | 3 of 27 posts |
| Self-order screen | 3 of 27 posts — saying it is not |
| Beer served | 2 of 27 posts |
| Coupon | 2 of 27 posts |
| Foreign customers in the room | 1 of 27 posts |
| Step-free access | 1 of 27 posts |
| Takeout | 1 of 27 posts |
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
What people order
The most ordered dish is shoyu sake ebi tendon (쇼유사케 에비텐동) — 6 of 27 posts.
The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place
Parking
15 posts say you can park. None say you cannot.
| Posts saying you can park | 15 of 27 posts |
|---|
Parking is the department store's own basement car park, as fifteen posts note — and it is not free. Validation is by spend, and the three posts that give the rule agree: an hour for ₩50,000, two for ₩100,000, three for ₩150,000, with everything else at ₩2,000 per ten minutes. Two add that shopping and food can be totalled together. This matters because a meal here rarely reaches ₩50,000. One writer puts it exactly: check whether the bill alone earns you enough time. Two people with two tempura bowls come to under ₩40,000 — not even the first hour. So three posts tell you to leave the car. One calls the validation stingy and the rate steep and recommends walking; another says that if you are coming only to eat, public transport is the better plan at weekends; a third finds the whole area too congested to bother. One post says simply "free parking available" and gives no conditions.
Who came, and with whom
| Family visit | 6 of 27 posts |
|---|---|
| With a friend | 4 of 27 posts |
| Solo visit | 3 of 27 posts |
| Came with children | 3 of 27 posts |
| Date | 2 of 27 posts |
Getting there
Naver Map has a full English mode — Settings → Language → English. In Korea it gives better walking and transit directions than Google Maps.
Getting inside
| In a basement | 27 of 27 posts |
|---|---|
| Step-free access | 1 of 27 posts |
No post says whether a wheelchair can get in. There is one line about pushchairs. A November 2025 writer approved of the staff handing tables for four to families with babies and prams — an observation of the next table, not of herself. All it establishes is that someone brought a pram in and was seated. Being a basement floor of a department store there are presumably no steps — you arrive by lift or escalator — but whether there is a lip at the shop's entrance, how wide the gangways are, and where the toilets are, nobody writes. Weigh it against the six posts that call the tables small and close together. That tables for four exist, and that they are given to people with prams, is established; if you need one, say so when you join the queue.
No one mentioned: Second floor · Lift to the floor · Ramp at the door · Step at the entrance · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Someone else paid1 of 27 posts
- Posts saying they paid themselves10 of 27 posts
- Posts saying nothing either way16 of 27 posts
Posts that followed a TV spot
Of the 30 posts we gathered, 3 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2025-07 | 1 |
| 2025-11 | 3 |
| 2025-12 | 2 |
| 2026-01 | 2 |
| 2026-04 | 1 |
| 2026-05 | 2 |
| 2026-07 | 6 |
| 2026-08 | 5 |
| 2026-09 | 5 |
What we do not know
- The way you join the queue changed twice in the ten months we read. The constant is a tablet at the door — party size and phone number, by four accounts. The remote option is what moved. A January 2026 post registered through The Hyundai's app; a post from 2 July 2026 went to do the same and found the function simply gone. A post from the 19th of that month explains: the food-hall app was folded into the main department-store app, and waiting now runs through that or through a separate Hi app. A September 2026 post advises registering from 11:15 on a weekday. Check which app before you go. Two more things. First, your whole party must be present to be seated — four posts photograph the sign, one adding that a mismatch between the number registered and the number arriving sends you back down the list. Arriving early to hold a place does not work. Second, there is no buzzer. Two writers report being called by voice, one noting that this makes it hard to step away and hard on the shy. And those same two say there is nowhere nearby to sit and wait — one stood with her phone because the surrounding area was, in her words, a hell of people. That sits awkwardly with the advice to register and go shopping. When the queue is long, assume you may not be able to leave the door.
- Four call it roomy and six call it cramped — and they are describing different things. The roomy ones mean the shop: plenty of tables, generous gaps, an easy-looking room. The cramped ones mean the table itself: too small to be comfortable, too small to photograph from, barely enough surface for two people's food. One post manages both in a paragraph — the room is large enough that she walked in without waiting, and the tables are close together. Put together: there are many seats and each one is small. Which is why every table has a box for your things — five posts talk about it. One is explicit about why it matters: without it a bag goes behind your back and falls over. Another describes a black bin beside the seat for coat and bag; a third, a basket underneath. The complaint about the tables and the praise for the storage are the same fact — this is a room full of people carrying shopping. Four note tables for two and for four, with more of the former.
- Ten posts address whether it cloys, and they split exactly five to five — but the two sides are describing the same tempura at different points in the meal. The ones who say it does not are talking about the first bites: a thin coating, little residual oil, clean from start to finish. The ones who say it does are talking about the last third: the sheer volume starting to tell, a bowl that opened brilliantly and got heavy, food left behind. One post contains both. So the useful fact is what people order alongside. Five took a cold soba or the small soba in a set and used the broth to rinse the oil away; three chose a citrus ade; one leaned on the miso soup; two worked through the kimchi and chilli between mouthfuls. The last of the restaurant's own five steps is seven-spice for when it gets heavy — and on that they disagree: one found it pleasant but not hot, another could not tell the difference. If you are eating alone and ordering one bowl, put something with broth next to it. Nobody has a bad word about the oil itself. One writer who normally cannot finish fried food says there was none of the stale-oil taste that usually stops her; another notes that for a tempura shop it barely smells of frying. Ten call it crisp. The single dissent measures it against Japan: less crisp than at home there, and still good.
- Five call it expensive and one calls it cheap — and all six explain themselves by the department store. The five: the prices are brutal; this is what The Hyundai costs; steep for a working lunch; not cheap, but very good. The one dissent is measured against Japan — the same quantity of tempura for much less than she paid there. One post records an actual bill: two intestine-and-prawn bowls with an ade set, ₩45,600 for two people. The range is ₩13,800 to ₩28,000, with most bowls at ₩18,800–19,800. Only one dish is caught moving: the four-prawn bowl, ₩16,800 in May and August 2026 and ₩17,800 in a post from 1 September. Everything else holds from November 2025 to September 2026. Two ways to spend less are recorded. Following the shop's messenger channel gets you the ₩4,000 potato salad free — once per table; two writers collected it. And taking a bowl as a set discounts what you add to it: the grapefruit ade is ₩6,000 alone and ₩4,000 in a set.
- Not one post mentions a toilet. The word does not appear anywhere across the twenty-seven. Being a unit inside a department store food hall, it presumably sends you to the store's own facilities, which would be why nobody thought to write it down — but we have not confirmed that. Whether there is one inside, or where the nearest is, nobody says. That is "nobody wrote it", not "there isn't one".
- Three of the thirty posts have been taken out of the count, leaving twenty-seven posts by twenty-seven people. Two of them are the same post twice. Published a day apart in June 2025, they order the identical seven things — two soba variants, a tomato side, two rice bowls, a lemonade and a potato salad. One says five colleagues, the other three friends; the list does not move. What settles it is that both then review at length a dish neither of them ordered, opening with the same sentence and running through the same observations in the same order. One blog belongs to a tax office and the other to a piano school, whose author describes himself in the text as a developer. Neither declares a sponsorship, and neither reads as somebody's account of a meal. With those two out, nothing remains to say that anyone ate the basil soba, the perilla soba or the tomato side — they are evidently on the menu, but we have no observation to count, so they are not in our menu listing. The third is a guide assembled from the internet: the prices currently listed online, what various reviews mention, the store's own floor directory. There is not one line in which the writer eats anything. The facts look right; they are not ours to count.
- Not one post declares a sponsorship. Ten go the other way and state that they paid, two of them with a photograph of the receipt. One writes it as a line of its own — no advertising, no sponsorship, my own money — and another appends a note that no consideration was received from the business. The remaining sixteen say nothing. One writer says the money was not hers. A December 2025 post records that lunch went on the company card because the team had a budget to spend before month end. The restaurant gave her nothing, so the meal itself was the same as everyone else's — but her remarks on price ("steep", ₩45,600 for two) were not made over her own wallet. Both writers who ate the potato salad got it free for following the shop's messenger channel. That is not sponsorship, but it does mean nobody in our set paid for it, which is noted on the menu too.
- What the opening hours disagree about is Friday. Eighteen posts write Monday to Thursday until eight and Friday to Sunday until half past — putting Friday with the late nights. One writes Monday to Friday until eight and the weekend until half past, putting Friday with the early ones. Eighteen to one favours the first, but if you are going after eight on a Friday, check. For what it is worth, one writer arrived near closing on a Friday evening and was taken in and served when, she says, other places had already stopped. Two posts give different times altogether: one opens at ten, another at half past eight in the morning. The second is two hours out from the other twenty-three, and the same post describes a thirty-minute lunch queue, so it reads as a slip — but we have loaded what it says rather than correcting it. Only one post gives a last order: 19:30 on weekdays, 20:00 at weekends. Not one names a closing day. One says only that it follows the department store's, and the store's monthly closing falls on a different date each month, so it cannot be written as a weekday. Check the store's calendar before you go.
Sources (27)
Every number above was counted from the posts below.
- 여의도 _ 더현대서울 텐동 맛집 마츠노하나 2026-09-25 · 공간 · via Daum
- 더현대 서울 텐동 맛집 추천! 마츠노하나 꿀조합 메뉴 & 웨이팅 팁(아이 동반 꿀팁) 2026-09-19 · 저질체력 요기니 생존기 · via Daum
- [더현대서울 맛집 마츠노하나] 시원한 냉소바 정식, 새우튀김 냉소바 내돈내산 솔직후기✨ 2026-09-18 · 조이예니의 취향퍼즐 · via Daum
- [여의도] 더현대서울 마츠노하나에서 제대로 먹어본 텐동 2026-09-01 · 시니어 모델 이은숙 인스타eunsook0310
- 여의도 더현대서울 텐동 맛집 추천 마츠노하나 주말 웨이팅 2026-09-01 · 머물고 싶은 곳 °˖✧
- 더현대서울 텐동맛집 마츠노하나 더현대서울점 2026-08-31 · 유유남매
- 여의도 쇼핑 데이트 저녁 더현대서울 맛집 추천 2026-08-20 · 타라씨의 소소한 일상
- 더현대서울 텐동맛집 마츠노하나 더현대서울점 2026-08-12 · 소소한하루
- [서울 여의도] 더현대 맛집 추천 텐동 '마츠노하나' 혼밥 내돈내산 .... 2026-08-12 · 유레빗의 깡총일지
- 더현대서울 지하 푸드코트 맛집 마츠노하나 :: 여의도 텐동 맛집 추.... 2026-08-08 · 이미, 했다.
- 깔끔하고 맛있는 내돈내산 여의도 일식 맛집 더현대 마츠노하나 텐.... 2026-07-31 · seeking the unseen
- [더현대맛집] 마츠노하나 더현대서울점 - 역대급 비주얼의 아나고 .... 2026-07-23 · 재테크하는 둘리와 맛집 가는 또리의 정보 창고
- 여의도 더현대 덮밥 맛집 '마츠노 하나' 내돈내산 식당 솔직 후기 2026-07-20 · 파크텐
- 여의도 더현대 맛집 [마츠노하나] 5년째 재방문 하는 내돈내산 식당 2026-07-19 · 냠냠 고먐미
- 여의도 더현대서울 지하1층맛집 마츠노하나 2026-07-18 · 톤톤이의 세상 구경
- [여의도 더 현대 맛집] 마츠노하나 더 현대 서울점 2026-07-02 · 강쥐랑 노는 백수
- 여의도ㅣ더현대서울 혼밥 추천, 인생 텐동 : 마츠노하나 더현대서울.... 2026-05-18 · 에디터 홍시
- 영등포구 : 여의도역 : 마츠노하나 더현대서울점 2026-05-02 · om shanti
- 여의도 일식 맛집 [마츠노하나 더현대서울점] 2026-04-03 · fotos
- 마츠노하나 더현대서울 내돈내산 혼밥후기 2026-01-30 · 슬기로운 생활
- [여의도/맛집]여의도 더현대 일식 텐동튀김 덮밥 웨이팅 맛집 추천, .... 2026-01-26 · 뒤늦게 막 올리는 뒤죽박죽 취미일상
- 더현대 서울 텐동, 돈부리 전문점 | 마츠노하나 위치, 메뉴, 가격, 포.... 2025-12-31 · 만두의 빵빵한 일상
- 여의도 마츠노하나 더현대서울점: 더현대 텐동맛집 2025-12-16 · Shelter:마음이 쉬는곳
- [더현대/맛집] 여의도 마츠노하나 더현대서울점(일식당_텐동, 덮밥) 2025-11-30 · karm-__a
- 바삭함과 촉촉함의 완벽 밸런스, '마츠노하나 더현대서울점' 후기 2025-11-28 · 한 입의 즐거움, 한 잎의 설렘
- 여의도 일식당 마츠노하나 더현대서울점 인생 텐동 맛집 2025-11-14 · 동그란이의 네모난 일상 :)
- [서울시 영등포구] 여의도역 IFC몰 근처 텐동 맛집 '마츠노하나 더현.... 2025-07-12 · 일상story
Of 413 candidate posts we opened 86 and kept 27 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.