Japanese
Haemok Seochon-jeom
해목 서촌점 Haemok is written 海木, 'sea' and 'tree'; one visitor read the 'tree' as the all-timber interior.
Compiled from 24 blog posts read in fullSources →
Haemok Seochon is a Nagoya-style eel-rice (hitsumabushi) restaurant a few minutes' walk from Exit 3 of Gyeongbokgung Station, on the main road. It is the Seoul branch of a chain that started in Haeundae, Busan. The two dining floors are done in dark timber, Japanese-style. Hitsumabushi costs 40,000 won with one eel or 59,000 won with one and a half; kaisendon is 38,000 won. You split the eel into four and eat it plain, with condiments, as ochazuke, then your favourite way again. The most common second order was the tuna-salmon-negitoro bowl at 25,000 won. We read 30 posts dated 2 July to 15 October 2026. We dropped 2 that were about the Haeundae branch and 4 that only listed or introduced the place, and counted the 24 that describe a visit.
Data as of · Published ·
Location & hours
- Address서울특별시 종로구 자하문로 26-1, 지상1~지상3층 (통의동)26-1 Jahamun-ro, Jongno-gu, Seoul
- Phone02-732-4114
- Typical spend₩3,500 – ₩59,000
- From the station7 posts say it is walkable from the station.
- Floor areaFloor area 321 m² · Status In business
When it opens
Of 20 posts: 12 wrote Daily 11:00–22:00, 8 wrote 11:00–22:00.
| Daily | 11:00–22:00 | 12 of 20 posts |
|---|---|---|
| No day given | 11:00–22:00 | 8 of 20 posts |
| Break | Weekdays 15:00–17:00 | 14 of 19 posts |
| Break | 15:00–17:00 | 5 of 19 posts |
| Last order | 21:00 | 13 of 13 posts |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Whether you wait depends on when you go. Among walk-ins, six posts waited or saw a queue and seven walked straight in. The waits they recorded were 20, 15 and 5 minutes. Those who got in at once went on a weekday evening, at opening, right after the afternoon break, or just after the weekday lunch peak. One family found no queue on arrival but a long one when they left. The eight posts with a booking did not wait. Walk-ins join a remote queue through Tablering at the door; one post named CatchTable instead.
- Most posts found the eel clean-tasting: six said it was not fishy at all. Only one noticed a faint earthy smell and thought it would divide people. Five posts called the portions large; one said every dish seems sized for a grown man.
- Six posts said it is expensive; one put most dishes at around 40,000 won, and another wondered whether it was worth the money. A January 2026 receipt and October posts both show hitsumabushi at 40,000 won, so we saw no price change in this period. Two posts mention a free plum drink for writing a review.
- Several posts say staff explain how to eat each dish as it arrives, and three said this was done well. One post said the server at their table was really poor.
1 more
- One post, from a group of four, disagreed. They found the eel unremarkable and the soup slightly salty and ordinary, and said they would go to the Nonhyeon branch instead. The other visit posts were satisfied.
What 24 bloggers said
hitsumabushi
No gamey smell
We read all 24 in full. The most common claims are “No gamey smell” (6) and “Expensive” (6).
What they liked
What they struggled with
Where they disagree
| Had to wait | yes 6 · no 7 |
|---|
Things you can check on site
- Second floor 9 of 24 posts
- Takes reservations 8 of 24 posts
- Reachable by transit 7 of 24 posts
- Seats to sit and eat 5 of 24 posts
- Large windows 5 of 24 posts
- In a basement saying it is not 4 of 24 posts
- Private room 3 of 24 posts
- Waiting area 2 of 24 posts
- Air conditioned 2 of 24 posts
- Review event 2 of 24 posts
- One dish per person 1 of 24 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Parking
1 posts say you cannot park. None say you can.
| Posts saying you cannot | 1 of 24 posts |
|---|
There appears to be no parking, but only one post experienced it: staff told them parking is hard locally and suggested a nearby paid lot. Every other 'no parking' line is copied information. Posts name nearby paid lots such as Baeksong, Crea and Samwon.
Who came, and with whom
- With a friend 5 of 24 posts
- Date 5 of 24 posts
- Family visit 3 of 24 posts
- Came with children 2 of 24 posts
- Group visit 1 of 24 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
From the station
7 posts say it is walkable from the station.
Getting inside
| Second floor | 9 of 24 posts |
|---|---|
| In a basement | yes 0 · no 4 (of 24 posts read) |
There is upstairs seating. Nine posts were seated on, or described, the second floor, and one with a booking was taken straight up. Four posts described the ground floor, with counter seats along the window and four-person tables. Three posts mention private rooms upstairs, and one says you climb stairs to get there.
Nobody described the entrance step or getting in with a wheelchair or stroller. 'Wheelchair accessible' appears only in three pasted info blocks, so we did not count it. One post mentions stairs to the second floor, and no post mentions a lift. That means nobody wrote about it, not that there isn't one.
We don't know where the toilets are. 'Separate men's and women's toilets' appears only in pasted info blocks; no post describes them.
No one mentioned: Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves6 of 24 posts
- Posts saying nothing either way18 of 24 posts
Posts that followed a TV spot
Of the 28 posts we gathered, 4 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2026-07 | 1 |
| 2026-08 | 5 |
| 2026-09 | 7 |
| 2026-10 | 11 |
What we do not know
- Opening hours are the same in 20 visit posts: 11:00 to 22:00, a 15:00 to 17:00 break on weekdays, last order at 21:00, and no break at weekends. Almost all of these are pasted blocks, though, and no post mentions a regular closing day.
- Ten posts give the phone number 0507-1477-6003 and one gives 02-722-6001. Bookings are through Naver Reservation. One post copied the booking page's note that phone reservations are not taken, and another post says the same. Posts copied a size of four to eight people for the private rooms.
- Many posts follow the same promotional template. Eight open with the same pasted block of hours, phone, parking and corkage and repeat the same search keywords, yet none discloses sponsorship. Six posts show a receipt or state they paid themselves.
Sources (24)
Every number above was counted from the posts below.
- 서촌맛집ㅣ해목 서촌점ㅣ경복궁맛집 히츠마부시 웨이팅 없이 즐긴 .... 2026-10-15 · 웽이의 취미생활
- 경복궁맛집 미쉐린 가이드 빕 구르망 선정 장어덮밥 해목 서촌점 후.... 2026-10-15 · 살구씨 이야기
- 경복궁역 서촌 미슐랭 맛집 카이센동 장어덮밥 일식집 추천 2026-10-15 · 주요미’s daily
- 17주-19주차 임산부 일상 모음(맛있는거 먹고 열심히 돌아다님) 2026-10-12 · Simple is the best
- [서울]시골쥐 서촌나들이(feat.소품샵 추천/서촌 얼스어스) 2026-10-11 · 신나는 유랑기 · via Daum
- Leica d-lux8) 서촌 그랑핸드/콤포타블커피 궁정동점/오에프알서울/프리터/옥토버드마그넷 2026-10-10 · 지미는 비타민 · via Daum
- 종로 해목, 파피어프로스트 2026-10-08 · 나 다운 삶 · via Daum
- <해목, 파피어프로스트, 인텔리제시아> 종로 서촌 골목길 한바퀴 2026-10-07 ·
- 경복궁역 서촌에서 맛보는 정통 일본 장어덮밥의 맛 :: 해목 서촌점 2026-10-07 · 오롯이 나를 위한, · via Daum
- Ma™ Story episode 002 2026-10-06 · 시골 살고 싶은데 서울 사는 마고さん Life · via Daum
- [경복궁] 해목 서촌점:: 미쉐린 히츠마부시 장어덮밥 맛집, 모둠튀김.... 2026-10-06 · 쨀밍로그
- [서촌 맛집] 해목 | 히츠마부시 찐맛집 2026-09-29 · 머무는 곳의 기록
- [공지] 가을 하늘 아래, 삼대가 함께 한 미쉐린에 선정된 서촌 장어덮밥집 - "해목" 2026-09-29 · by_giryeong · via Daum
- [서울 맛집] 경복궁역 서촌 광화문 맛집 “해목 서촌점” 장어덮밥 .... 2026-09-25 · 소의 일상 기록 ෆ⸒⸒
- 서촌맛집 해목 서촌점｜경복궁 장어덮밥 히츠마부시 후기 2026-09-25 · 김아롱입니다
- 서촌 맛집 해목 서촌점｜고소한 장어 히츠마부시 후기, 경복궁 맛집.... 2026-09-23 · 오늘의 에피소드
- 서촌 맛집 해목 서촌점 카이센동 성게알덮밥 히츠마부시 맛집 2026-09-21 · K국가유산 전도사의 문화유산 답사기
- 서촌 맛집 내돈내산 해목 장어덮밥 솔직후기 2026-09-17 · 어떤 하루는 한 달보다 길다.
- 서촌 맛집 해목 서촌점, 미쉐린가이드 경복궁 맛집 장어덮밥 감칠맛.... 2026-08-23 · 차분히 보니보니
- 서촌 맛집 경복궁역 해목 서촌점 - 부산 강남 핫플 나고야식 장어덮.... 2026-08-20 · 사랑이 밥 먹여준다
- 해목 서촌, 서울 경복궁 맛집으로 추천 2026-08-19 · Eat,drink and enjoy.ᐟ
- (광화문 맛집) 고급진 일본 가정식 요리 맛집 해목 서촌점 2026-08-12 · 오늘저장소
- [종로] 민물장어덮밥 맛집, 해목 2026-08-03 · Just do it
- 경복궁역 장어맛집 [해목 서촌점] 미쉐린에 빛나는 히츠마부시, 복.... 2026-07-30 · 퍼플의 시간은 거꾸로 간다
Of 321 candidate posts we opened 54 and kept 24 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.