Gilpost · Mapo-gu, Seogyo-dong
Western
No Brand Burger
노브랜드버거 홍대점 Nobeuraendeu Beogeo Hongdae-jeom No Brand Burger is Shinsegae Food's budget burger chain and 홍대점 means its Hongdae branch, which one post describes as the chain's first store, opened in August 2019.
Compiled from 7 blog posts read in fullSources →
No Brand Burger Hongdae is Shinsegae Food's chain burger shop on the ground floor of the Seogyo Building at Hongik-ro 25, near Hongik University Station, in the same building as Daiso and Youngdabang. You order at a kiosk and eat in or take out. Prices on record: the Megabite at 5,000 won in December 2024, the Garlic & Garlic at 3,900 won in August 2026, and the Berkshire K Katsu launched in July 2026 at 5,900 won alone or 7,900 won as a set. We read 24 posts from 29 December 2024 to 9 October 2026; 7 describe actually eating there or picking up. We set aside 8 that were about other businesses in the building or brand news, and 9 are pop-up notices and list posts written without a visit.
Data as of · Published ·
Location & hours
- Address서울특별시 마포구 홍익로 25, 1층 102~106호 (서교동)25 Hongik-ro, Mapo-gu, Seoul
- Phone02-322-2731
- Typical spend₩3,900 – ₩11,200
- From the station1 posts say it is walkable from the station.
- Floor areaFloor area 188 m² · Status In business
What sets it apart
- Ordering is by kiosk: a December 2024 post said it was kiosk-only, and a July 2026 post ordered the same way. Both describe separate ordering and pickup points.
- Two posts found the shop large. The December 2024 post was surprised by the size, describing well-spaced tables around a central kitchen and pickup counter plus a window bar that suits solo diners. A July 2026 post noted a long open kitchen.
- Four posts that ate the Berkshire K Katsu between 28 and 31 July 2026 all called the coating crisp and the patty thick, one likening it to a cracker; two mentioned juiciness and one said there was no porky smell. But these four appeared in the same week and walk through the same pop-up perks (pork-belly tasting, self-wrapping, a 50-a-day limit) in the same order, which reads like a seeded campaign. None disclosed sponsorship.
What 7 bloggers said
beokeusyeo-K kacheu
Not expensive
We read all 7 in full. The most common claims are “Not expensive” (4) and “Crispy batter” (4).
What they liked
What they struggled with
Things you can check on site
- Self-order screen 2 of 7 posts
- Takeout 2 of 7 posts
- Seats to sit and eat 1 of 7 posts
- Open kitchen 1 of 7 posts
- Reachable by transit 1 of 7 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- With a friend 1 of 7 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
From the station
1 posts say it is walkable from the station.
Getting inside
No post describes the floor from experience; only the address says ground floor.
Nobody mentioned a step at the entrance or wheelchair and stroller access. We don't know.
We don't know whether there is a toilet inside or whether it is split by sex; the toilet described in a post about the OTT room in the same building belongs to that business.
No one mentioned: Second floor · In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves1 of 7 posts
- Posts saying nothing either way6 of 7 posts
Posts that followed a TV spot
Of the 16 posts we gathered, 9 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
| 2026-10-04 | 2 posts in one day |
|---|
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2024-12 | 1 |
| 2026-07 | 4 |
| 2026-08 | 1 |
| 2026-09 | 1 |
What we do not know
- Opinions on price split. Four posts called it cheaper than other burger places or good value (one put the gap at 1,000–1,500 won); one called it expensive, with three people paying 9,100, 8,200 and 9,400 won in September 2026. A December 2024 post first said it was not cheap, then revised that to good value.
- Only one post describes walking from the subway. The '235 m from exit 9' figure was copied into posts about other businesses in the building, so we did not count it.
- No post reports waiting. One only guessed during the pop-up that weekend queues might be long, so we don't know.
- Only one post says who they went with (three coworkers before an escape room). None mention going alone, with family or with children.
- Opening hours appear in only two posts, both copied info blocks, and they disagree: 08:00–02:00 in December 2024, versus 10:00–23:00 on weekdays and 08:00–23:00 on weekends in July 2026. We can't tell whether the hours changed.
- The phone number 02-322-2731 appears in two posts, one in a copied info block. No post mentions booking a table; the Aniimo pop-up reservations were for the event only.
- Most posts from July to October 2026 are notices and press-style write-ups for the Berkshire K and Aniimo pop-ups. Phrases like '50 a day' and 'industry first' are the company's own claims, copied over, and we did not rely on them.
Sources (7)
Every number above was counted from the posts below.
- 내가 일상블로그를 다시 하는 10가지 이유 2026-09-10 · 남씨일기 · via Daum
- 갈릭앤갈릭 메뉴추천 가성비 햄버거 노브랜드버거 서울 홍대점 2026-08-09 · 오늘의 혜선☀️ · via Daum
- NBB 노브랜드버거 신메뉴 지리산흑돼지버크셔K카츠어니언 후기 2026-07-31 · 아마따! 저기압은 고기 앞으로 · via Daum
- 노브랜드버거 신메뉴 지리산흑돼지 버크셔K로 만든 버크셔K카츠어니언 후기 2026-07-31 · 모든 것을 기록하는 쨩지 (모기장) · via Daum
- 노브랜드버거 홍대점 버크셔K 카츠 후기흑돼지 카츠버거 신메뉴부터 홍대 팝업까지 2026-07-30 · 복스토리 · via Daum
- 노브랜드버거 홍대점 신메뉴 하루 50개 한정 버크셔K카츠 버거, 진짜 삼겹살까지 준다고? 2026-07-28 · 아라의 뷰티, 트래블, 데일리 · via Daum
- [서울/홍대] 이제서야 먹어보는 노브랜드 메가바이트 2024-12-29 · i loveat ! · via Daum
Of 465 candidate posts we opened 120 and kept 7 as evidence. We have not seen them all yet; another pass would add more.