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Korean beef BBQ grilled beefAn AI drawing of Korean beef BBQ as a dish. Not a photograph of this shop, and not drawn from this shop's menu. © Gilpost · no unauthorised reproduction

Gilpost · Mapo-gu, Seogyo-dong

Grill houseWestern

IPANEMA GRILL

이빠네마그릴 홍대점 Ippanema Geuril Hongdae-jeom Named after Ipanema, a beach district of Rio de Janeiro — fitting for a Brazilian churrasco grill.

Compiled from 8 blog posts read in fullSources →

A Brazilian churrasco house in a basement on Hongik-ro 7, close to Hongik University's main gate. Staff walk the room with skewers — chicken thigh, sausage, sirloin, garlic top sirloin, skirt, ribeye — and carve at your table; salad, vinaigrette and fried rice come as standard, and the meal ends with cinnamon-grilled pineapple and Iguaçu coffee. Unlimited churrasco at dinner was 43,900 won in November 2024 and 44,900 won in August 2025; 2026 posts copy 45,900 won. We read 29 posts from November 2024 to September 2026 and counted 8 as actual meals; the other 21 were introductions, scraped reviews or templated promotional copy.

Data as of · Published ·

Location & hours

  • Address서울특별시 마포구 홍익로 7 (서교동,지1층)7 Hongik-ro, Mapo-gu, Seoul
  • Typical spend₩5,000 – ₩51,900
  • From the station1 posts say it is walkable from the station.
  • Floor areaFloor area 146 m² · Status In business

When it opens

Of 5 posts: 2 wrote Daily 11:30–22:00, 2 wrote Weekdays 11:30–22:00, 2 wrote Weekends 12:00–22:00.

When it opens
Daily11:30–22:00
Weekdays11:30–22:00
Weekends12:00–22:00
BreakWeekdays 14:30–17:003 of 4 posts

Rows without a count: 2 of 5 posts.

Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.

These hours are counted from the posts we read. Shops change them without notice — check Naver Place before you go. Place — check hours

What sets it apart

  1. There is no grill on the table. Three posts describe meat roasted on skewers in the kitchen and carved at the table; one notes the steak set is plated in the kitchen instead. An August 2025 post saw the skewers turning in the open kitchen.
  2. Two posts mention a 90-minute limit. One found it in small print on the menu; the other noticed that tables staying longer were not asked to leave.
  3. Five posts call the room large, with many tables; one mentions curtained semi-private booths. Two diners booked ahead (one through Naver), and one saw many reserved groups.
  4. Four posts note wine on the list and three ordered some — a bottle of Frontera Cabernet Sauvignon was 26,000 won in November 2024. One post had Stella at 8,000 won a glass.

What 8 bloggers said

8/8Most ordered
guun painaepeul
5/8Most-said good thing
Roomy
1/8Posts disclosing payment

We read all 8 in full. The most common claims are “Roomy” (5) and “Friendly staff” (2).

What they liked

Roomy5 of 8 posts
Friendly staff2 of 8 posts
Juicy2 of 8 posts
Large portions2 of 8 posts
Returning customer1 of 8 posts
Clean1 of 8 posts

What they struggled with

Gamey smell1 of 8 posts
Heavy / greasy1 of 8 posts
Salty / strongly seasoned1 of 8 posts

Things you can check on site

  • In a basement 6 of 8 posts
  • Wine served 4 of 8 posts
  • Takes reservations 3 of 8 posts
  • Free refills 3 of 8 posts
  • Meat arrives fully grilled from the kitchen — no grill at the table 3 of 8 posts
  • Time limit on the table 1 of 8 posts
  • Toilet inside 1 of 8 posts
  • Seasonal decorations 1 of 8 posts
  • Reachable by transit 1 of 8 posts
  • Beer served 1 of 8 posts
  • Separate restrooms 1 of 8 posts
  • Open kitchen 1 of 8 posts
  • Private room 1 of 8 posts

These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.

The most ordered dish is guun painaepeul (구운 파인애플) — 8 of 8 posts.

The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place

6 more dishes

Who came, and with whom

  • Family visit 1 of 8 posts
  • Date 1 of 8 posts
  • With a friend 1 of 8 posts

Where it is

Map showing where IPANEMA GRILL is

From the station

1 posts say it is walkable from the station.

Getting inside

In a basement6 of 8 posts
Toilet inside1 of 8 posts
Separate restrooms1 of 8 posts

You go downstairs. Six of the eight posts we counted say so themselves. One December 2024 post adds that the toilet is up another flight of stairs at the back of the room.

No one mentions a step at the door, wheelchair or stroller access, or a lift — that means we don't know, not that there is none. The restaurant is underground, and one post puts the toilet up another flight of stairs.

Only one post (December 2024) describes the toilet from experience: inside, separate for men and women. A November 2024 info block says it isn't separated; we didn't count the block.

No one mentioned: Second floor · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Accessible toilet. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.

How to read these posts

  • Posts disclosing payment1 of 8 posts
  • Posts saying they paid themselves2 of 8 posts
  • Posts saying nothing either way5 of 8 posts

Posts that followed a TV spot

Of the 29 posts we gathered, 21 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.

2026-09-272 posts in one day
2026-08-132 posts in one day
2026-08-062 posts in one day

We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.

When the posts appeared

1112081208
Month by month
MonthPosts
2024-111
2024-123
2025-082
2025-121
2026-081

What we do not know

  • Opinions split on gaminess, one to one: an August 2025 post found a smell on the ribeye and skirt, a December 2024 post noticed none. The same August post found the later cuts increasingly salty.
  • No post says they waited. Two found it busy; two arrived early in the evening to a near-empty room. We don't know whether there is a queue.
  • Only three posts say who they came with, and each is different: family, a friend, a spouse on a date. That isn't enough to say who the place suits.
  • Opening hours appear only in copied info blocks in five posts: all say 11:30–22:00 with a 14:30–17:00 weekday break, but two say weekends open at 12:00 while one implies 11:30 with no break. One gives last order at 20:50; none names a closing day. One post says the lunch menu isn't offered at weekends.
  • Prices have gone up every year: unlimited churrasco at dinner and weekends went from 43,900 won (Nov 2024) to 44,900 (Aug 2025) to 45,900 as copied in 2026 posts; lunch from 38,900 to 41,900; the steak-inclusive special from 47,900 to 51,900. The 2026 figures come from introductions and scraped posts, not meals. A 41,900 won figure in a December 2024 post can't be dated. For two people, two unlimited courses and two guaranás came to 99,800 won in August 2025.
  • Two posts give the phone number as 02-323-4440, one as 0507-1447-4440. One diner booked through Naver Reservation.
  • Eighteen posts from August–September 2026 share near-identical wording and order, give no prices, and describe things the real diners contradict (a salad bar or buffet corner). We treated them as promotional copy and counted only the eight meal posts from November 2024 to August 2026.

Sources (8)

Every number above was counted from the posts below.

  1. [서울]이빠네마 그릴(홍대입구:2026.08.08) 2026-08-08 · 추억을 남기는 여행 · via Daum
  2. 홍대 스테이크 무한리필, 이빠네마그릴 홍대점 모임장소 추천 2025-12-26 · 아메의 일상 블로그
  3. 홍대 스테이크 맛집, 브라질 느낌 낭낭한 이빠네마그릴에서 즐긴 디.... 2025-08-10 · 마린이의 트렌디한 문화생활
  4. [마포]에서 놀아보자 | 서교동 | 홍대 | 이빠네마그릴 홍대점 | 브라.... 2025-08-05 · 1942
  5. [마포구 서교동] [홍대고기] 이빠네마그릴 스테이크 홍대점 2024-12-18 · 가보자고
  6. 홍대 스테이크 슈하스코 바베큐 무한리필 맛집 이빠네마그릴 2024-12-08 · 오늘의 일기
  7. [홍대맛집/서교동맛집]이빠네마그릴(IPANEMA GRILL)② - 무한리필 슈하.... 2024-12-06 · 맛있는 낙서장
  8. 홍대 스테이크 이빠네마그릴 슈하스코 후기 (무한리필인데..) 2024-11-01 · 헬띠 푸디스트 - 푸드 아카이브

Of 345 candidate posts we opened 47 and kept 8 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.