Gilpost · Yongsan-gu, Itaewon-dong
Fried chicken
Hurend Chicken
후렌드치킨 A 1997 fried-chicken house on the hill above Noksapyeong, known for thin crisp batter, a kimchi stew and the tables it lays out on the pavement.
Data as of · Published ·
Hurend Chicken is an old-style fried chicken house a short climb up the hill from Noksapyeong station, past the primary school. The sign says SINCE 1997, and it moved here from Gyeongnidan-gil, having fried chicken in this quarter for the better part of thirty years, by several accounts. Thin, crisp, plain fried chicken is what it is for — but it sells kimchi stew, dressed whelks, gizzards and a silkworm-pupa broth besides, which makes it closer to a beer hall than a chicken shop, and a good many people come for the stew. Three in the afternoon until one in the morning, closed Mondays. What made its name is the outdoor tables laid out in front — about which the posts disagree, as set out below. There is a shop of the same name near Yaksu, and it is not a branch: a customer asked the owner and was told it belongs to a friend. The posts we read run from September 2025 to September 2026.
The basics
| Address | 서울특별시 용산구 녹사평대로40나길 1, 지하1층 (이태원동) 1 Noksapyeong-daero 40na-gil, Yongsan-gu, Seoul |
|---|---|
| Phone | 02-796-4642 |
| Typical spend | ₩19,000 – ₩25,000 |
| Floor area | 62 m² |
| Status | In business |
6 posts say it is walkable from the station.
When it opens
Of 17 posts: 17 wrote 15:00–01:00.
| Open | 15:00–01:00 17 of 17 posts last seen 2026-09 | |
|---|---|---|
| Closed | Monday 17 of 17 posts last seen 2026-09 |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
These hours are counted from the posts we read. Shops change them without notice — check Naver Place before you go. 
Place — check hours
What sets it apart
- What this place is known for is the seating out front. Fifteen posts write about it, one calling it a shrine to the practice, another noting how rare it is in Itaewon to be able to drink soju outdoors at all. Red plastic chairs and about five tables go out on the pavement, and because the street climbs, two writers mention the sunset over the hill behind. The outside is wanted far more than the inside — people head for it first and will wait for it, says one, and five others record giving up and going in because it was full, one of them with audible regret. It comes and goes with the weather: two say the tables do not go out in the rain, one passed on them because it was cold and another because it was too hot. The line that explains it best is that nobody designed this as a retro concept — the place simply never changed.
- The queue is only for the outdoor tables, and the posts agree closely on the hour. Nine of them discuss waiting, and the hinge is between half six and seven — a Sunday arrival at half six found the outside full and the inside half empty, left her name, and sat down at 7.26; a Wednesday at twenty to seven found it nearly full; another found a crowd by six; a fourth, leaving at half seven, walked past several groups still waiting. You give your name and the owner calls you, and since there are only about five tables outside, one writer advises budgeting an hour. Two record no wait at all — a weekday afternoon, near opening, with one other table in the place; and a Sunday just before seven, with seats going fast but seats to be had. The inside is generally free. In short: indoors, any time; outdoors, before six.
- Not one post criticises the batter. Thirteen call it crisp, and each finds a different way to say so — the loudest fried chicken one man has eaten, loud enough to record without a microphone; another writes out the crunch phonetically; a third marvels that something so thin can be so brittle; a fourth photographs the chicken showing through the gaps in it. One guesses at potato starch in the mix; another credits clean frying oil for how clean the coating looks. Two note that it is fried to order, one of them waiting about twenty minutes for it, and one observes that with a single cook and a single server the kitchen is not fast. On the meat inside they differ: two find it moist, one finds it dry. Three praise the brine — the best of them tasting a faint curry note and finding it seasoned well enough to eat with nothing at all.
- The bird is small. Six writers say so and nobody says otherwise. They overlap on the specifics: one blames the supplier and wishes she had ordered a bird and a half; one says a single bird between two leaves you wanting, so order the whelks too; one ate the half-and-half and then added another half; one found it small and a little tough and not cheap for it; one points out that a thin batter means a thin meal. The remedy is on the menu — a bird and a half, or an extra half for ₩10,000, which three writers took. Four advise adding the whelks or the stew. Read it as somewhere to pick at over a drink rather than somewhere to fill up — as one writer puts it, a single bird is about right if this is your second stop of the evening.
- This is not the original address — the shop moved here from Gyeongnidan-gil. Three writers record it, and all three are long-time customers. One, in January 2026, dates the move to the previous year and puts the shop's age in this quarter at thirty years. One remembers going when she and her partner were courting and says it got better for the move: more room, and the outdoor tables are new. A third agrees — it was more properly shabby before, and it is still an old shop, but a cleaner one. All three say the move improved it, and the outdoor seating seems to date from it. The sign reads SINCE 1997 and two posts put the history at about thirty years. One writer remembers the owner's wife frying the chicken while he made the stew.
- There are a lot of foreign customers — four posts say so, and the way they say it is interesting. One puts it down to the district and concludes the place must be well known; one lists them alongside the families and the couples; one notes the room filling with them as the evening went on. The sharpest observation is the fourth: what surprised her was the foreign customers eating kimchi stew with their soju — not the fried chicken, in a 1997 chicken shop in the middle of Itaewon. One writer runs an English paragraph alongside her Korean and tags the post for visitors. Whether there is an English menu, or whether English is spoken, none of the twenty-four says.
- Two posts mention actors having been here — we record it without counting it. One writer says photographs of two well-known actors at this shop had gone round at the time, and that is what brought her; another had been curious for the same reason. A third came because a YouTuber she follows visits every time she is in the country. None of the three saw anyone, and no post mentions signed photographs or anything else on the walls. It may have something to do with how many of these posts are recent — thirteen of the twenty-four fall in July to September 2026 — but that is our inference, not theirs.
What 22 bloggers said
We read all 22 in full. The most common claims are “Crispy batter” (13) and “Portions are small” (6).
What they liked
What they struggled with
Where they disagree
| Had to wait | yes 9 · no 2 |
|---|
Things you can check on site
| Outdoor terrace seating | 15 of 22 posts |
|---|---|
| Complimentary starter | 7 of 22 posts |
| Reachable by transit | 6 of 22 posts |
| Foreign customers in the room | 4 of 22 posts |
| Relocated | 3 of 22 posts |
| Takeout | 3 of 22 posts |
| Lift to the floor | 2 of 22 posts |
| Toilet inside | 2 of 22 posts |
| Signed celebrity photos | 2 of 22 posts |
| Chef credentials | 1 of 22 posts |
| Free refills | 1 of 22 posts |
| Floor seating | 1 of 22 posts |
| Cooked to order | 1 of 22 posts |
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
What people order
The most ordered dish is fried chicken (후라이드치킨 (옛날 통닭)) — 18 of 22 posts.
The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place
What to order
Sides, and what comes with it
To drink
Parking
6 posts say you cannot park. None say you can.
| Posts saying you cannot | 6 of 22 posts |
|---|
Do not bring a car. Six posts say there is no parking and none says there is. They put it variously: none; not possible, use the public car park; not possible, use a paid lot or the district office's; a paid lot nearby; not possible, come by train. And yet three mention valet parking. One says it seems to be available; one wonders aloud where they could possibly put a car; one heard it from her husband. All three are guesses or hearsay and nobody has handed over a key, so we have not counted it. They appear to be reading a sign; the price and the destination are unknown to everyone. Several posts simply tell you to leave the car — Itaewon is a place to wander, says one; better to have a beer and walk down through the sunset, says another.
Who came, and with whom
| Date | 3 of 22 posts |
|---|---|
| Group visit | 2 of 22 posts |
| With a friend | 2 of 22 posts |
Getting there
Getting inside
| Lift to the floor | 2 of 22 posts |
|---|---|
| Toilet inside | 2 of 22 posts |
The registered address and the posts do not agree about the floor. Our licence record says basement level, while all twenty-four posts copy a check-in line that says ground floor — and fifteen of them describe tables laid out on the pavement in front, which a basement would find difficult. On a sloping lane a building can be at street level on one side and below it on the other, but that is our guess and no post says anything of the kind. Nobody describes going down steps, and nobody describes going up any either. Treat it as street level when you are looking for it: two writers tell you to watch for the bright orange sign, and several describe spotting it from the street.
Not one post says whether a wheelchair or a pushchair can get in. Across all twenty-four, the words for ramp, threshold, step and wheelchair never appear. Two things about the approach are worth knowing, though. The first is the hill — four writers mention it, one putting it at three minutes up the slope from the crossing, another admitting the climb makes the place harder to reach. The second is that there is a lift at exit 1 of the station, which two writers used. What the doorway is like, nobody records. Of the inside, one post notes floor seating as well as tables, without saying how much of either. On size they disagree: one seated a party of seven comfortably and calls the room roomy, another calls it smaller than expected.
The toilet is inside the shop. Two writers record it, and both thought it worth recording. One, scoring the place against her own checklist, gives it four stars and explains why: the buildings around here are old and she is wary of what she will find, so an indoor one is a relief. The other simply exclaims that there is one inside, and that not many places here have that. For a shop selling drink until one in the morning in an old quarter, it is worth knowing. Whether it is separated by sex, how many cubicles, or how clean — none of the twenty-four says. Both writers stopped at the fact that it exists.
No one mentioned: Second floor · In a basement · Ramp at the door · Step at the entrance · Step-free access · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves2 of 22 posts
- Posts saying nothing either way20 of 22 posts
Posts that followed a TV spot
Of the 26 posts we gathered, 4 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2025-09 | 1 |
| 2025-11 | 2 |
| 2026-01 | 1 |
| 2026-02 | 1 |
| 2026-03 | 1 |
| 2026-04 | 1 |
| 2026-05 | 1 |
| 2026-06 | 1 |
| 2026-07 | 2 |
| 2026-08 | 3 |
| 2026-09 | 8 |
What we do not know
- Of the twenty-nine posts that matched, we counted twenty-four. One is a review of a different Itaewon restaurant, with this place appearing only in a list of links at the foot. Four are about this business but are not meals eaten here. One is titled as a comparison of the two shops, and the menu, the chicken and the noodles in it all belong to the other one near Yaksu; ours appears only as the thing being compared against. One was written by somebody who did not come — she interviewed her husband, who has been ten times, and signs off saying she means to go herself. Two are template posts with no record of eating: one has emoji subheadings, no price anywhere, and describes the taste only in the conditional; the other still carries its raw Markdown headings, has affiliate advertising above and below it, and advises booking ahead, which nobody else mentions. Four of the twenty-four are diaries of many places in which this one gets a line or two — and two of those say nothing at all beyond a private joke and a thumbs-up for the stew.
- A customer who went on 17 September 2026 was not able to sit outside. His post is blunt about it: the outdoor tables are not running, he was told so on arrival, and he supposes somebody complained to the council. He ate indoors instead and closes by saying he will not come back unless the tables are out. His is the latest actual visit among everything we read. Before it, posts from the 1st, 8th, 9th and 10th of September all describe the outdoor seating — two of them finding it full — and the post dated the 22nd is describing a visit back in July. Whether this was one evening or the end of it, we do not know. Two other writers say the tables do not go out in the rain, so weather is possible; but that post blames a complaint, not the sky. If you are going for the outdoor tables, ring first (02-796-4642).
- You walk from Noksapyeong station, and it is uphill. Six posts cover the journey and all six give exit 1 of Noksapyeong on line 6 — 240 metres, or five minutes, or up the hill past the primary school. There is one place people go wrong. One writer describes taking a lift and crossing a footbridge and beginning to doubt herself; another sets the route out exactly: out of exit 1, up in the lift, across at the crossing, then three minutes up the slope and the sign is there. Four mention the climb, and one weighs it honestly — the hill makes it harder to reach and is also why the view is good. One notes you can walk it from Itaewon station instead. No post gives a bus number.
- The posts flatly contradict each other about the noise — but they are measuring against different things. Three call it loud: one finds the room packed with foreigners, families and couples and very loud indeed; one calls it a boisterous beer hall; a third, summarising, tells anyone wanting a quiet evening to avoid the dinner hour. The one who calls it quiet is comparing it with the street outside — this, she says, is where you go to get away from the noise of Itaewon, and she recommends it precisely for being quiet. Both readings hold: the room is raucous, and it is less raucous than the main road. If you want to talk, avoid the evening. One writer prefers the outdoor tables for exactly this reason — out there the sound disperses, so a crowded old shop stops being overwhelming.
- Three writers discuss price and the three do not agree. One calls the chicken cheap. Two call it dear, and they mean different things: one is talking about the bird — small, a little tough, and not cheap for that; the other about the drink, objecting to ₩6,000 for a bottle of soju. With only three of twenty-four on the subject we will not rule either way. The figures are in the menu section — ₩19,000 for a plain bird, ₩20,000 sauced, ₩19,000 for the stew, ₩25,000 for the whelks — and none of them moved between January and September 2026. Set against that, though: six writers say the bird is small, so two people eating properly will add a half bird at ₩10,000 or another dish, and that belongs in the reckoning. Nobody writes down the price of a draught beer.
- Not one post declares a sponsorship. Two state that they paid their own way; the other twenty-two say nothing either way. Nor does any of the twenty-four mention being given anything for writing a review — which, set beside other places on this site, is unusual. One post, though, was written by somebody who was not there (we have left it out of the count): she wrote up what her husband told her, and since the details she relays — the number of outdoor tables, the hour the queue starts — match what other writers saw, it does not appear to be wrong. It is still secondhand, so it is not in the figures. Do not confuse this shop with the one of the same name near Yaksu: one post compares the two, and another asked the owner here, who said it belongs to a friend rather than to him.
Sources (22)
Every number above was counted from the posts below.
- 2026.07.17 : 후렌드치킨, 몬드리안호텔 럼퍼스바, 강촌쌈밥, 김창열화가의집, 연희동 케이브, 러프... 2026-09-22 · nuit d'ete · via Daum
- 이태원 야장 안되는 후렌드치킨 2026-09-17 · 32살 싱글남 인생 몰래 훔쳐보기 · via Daum
- [이태원 야장] 노포 감성 제대로 후렌드치킨, 이태원치킨 맛집 2026-09-10 · 데굴데굴 토란 · via Daum
- 이태원 야장 치맥 맛집 후렌드치킨 | Best Itaewon Chicken & Beer 2026-09-09 · 세상의 모든 것을 리뷰한다
- 녹사평역 근처, 이태원 야장 치킨 맛집 ‘후렌드치킨’ 양념 후라이드 골뱅이무침 2026-09-09 · 음식과 뷰티 그 어딘가 · via Daum
- 이태원맛집 이태원 야장으로 유명한 후렌드치킨 (김치찌개 맛집!) 2026-09-08 · 뭉뭉데일리
- 이태원치킨맛집 고소하고 바삭한 감동적인 맛 후렌드치킨! 2026-09-03 · 라이엇의 먹고사는인생! · via Daum
- 이태원 후렌드치킨 녹사평 노포 야장 옛날통닭 맛집 2026-09-01 · 봄 log ✶
- 서울1박2일여행기ㅣ26.08.18~26.08.19 2026-08-20 · Palette’’’’ · via Daum
- 용산 후렌드치킨 | 평일 야장 후기 2026-08-16 · 수딩이의 맛집•여행✈️ · via Daum
- 이태원 후렌드치킨 | 녹사평역 노포 야장에서 옛날통닭에 생맥 한잔 (반반치킨·번데기탕 후기) 2026-08-02 · 감자모아 · via Daum
- 3515. [이태원동 맛집] 후렌드치킨, 자체 ASMR 프라이드치킨 2026-07-24 · 부부음식탐험대 - 부부가 함께 하는 음식여행~
- 녹사평 술집 후렌드치킨 골뱅이 맛집 2026-07-08 · 꿈꾸는 미프
- 이태원 야장 치맥 맛집 @ 후렌드치킨 2026-06-18 · @kkjjjiiih
- [용산구,이태원] 야장 맛집 치킨 맛집 | 골뱅이 무침 안 시키면 바보..... 2026-05-25 · @blog
- 녹사평역 야장 맛집 옛날 통닭 후렌드치킨 2026-04-25 · pit a pat
- [용산구 / 이태원] '후렌드 치킨' 바삭바삭한 옛날 치킨과 얼큰한 김.... 2026-03-12 · 잘먹고 잘놀려고 열심히 삽니다 :D
- 이태원 노포 야장 옛날치킨 맛집 후렌드치킨 2026-02-11 · 늘이쓰의 블로그
- 이태원 후렌드치킨 , 옛날 후라이드 치킨 + 김치찌개, 골뱅이, 닭똥.... 2026-01-28 · 낙서樂書 내가 즐기면서 쓰는 공간
- [서울/이태원] 노포 야장 치킨 맛집 후렌드 치킨 2025-11-17 · 내 기준, 점검표
- 서울 이태원 노포 호프집 추천 | 후렌드치킨 2025-11-05 · DONGDONG.ZIP
- [서울 이태원] 후렌드치킨, 녹사평역 치킨 맛집 : 노포/야장 2025-09-13 · 나깽이의 일기
Of 238 candidate posts we opened 62 and kept 22 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.