Gilpost · Mapo-gu, Donggyo-dong

Korean

Bulia

불이아 홍대본점 Buria A hot-pot house behind Hongik University Station, on the same corner since 2002

Data as of 2026-09-30 · Published 2026-09-30 · Compiled by Gilpost

Bulia is a hot-pot house in the lane behind exit 1 at Hongik University Station. It has the whole building — seats on both floors and a private room at the back — and several writers say it has stood on this spot since 2002. The sign carries only the Chinese characters 弗二我, with no Korean, and one visitor walked past it. Eleven in the morning to eleven at night, every day. You order by the set: meat, greens, mushrooms, noodles and the sauce bar together, with a choice of two broths from red, white and tomato. The posts we read run from November 2024 to September 2026.

The basics

17 posts say it is walkable from the station.

When it opens

Of 18 posts: 15 wrote Daily 11:00–23:00, 3 wrote 11:00–23:00.

Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.

These hours are counted from the posts we read. Shops change them without notice — check Naver Place before you go. Place — check hours

What people order

The most ordered dish is hongtang (mala broth) (홍탕 — 마라 육수) — 20 of 23 posts.

The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place

What to order

• 홍탕 — 마라 육수20 ate it
  hongtang (mala broth)

  The peppercorns and chillies sit in a perforated canister in the middle of the pot, so the broth stays clear of debris. Four posts single out that device

  Five call it hot, two say it never got properly numbing. One party asked for the top-up to be white broth on both sides. Two posts say choosing red alone adds ₩5,000

• 백탕 — 사골 육수13 ate it
  baektang (white broth)

  A clear, deep bone broth. One likens it to instant beef-bone soup, another wants rice in it. Three posts put it forward as the side for people — and children — who cannot take mala

  Four writers found themselves eating mostly from this side

• 불이아 정식 (소고기+양고기)9 ate it
  Bulia jeongsik set₩29,000

  The house set: the hot-pot broth plus 130g each of beef and lamb, a plate of greens, a plate of mushrooms, a mixed plate, glass noodles and the sauce bar, all in one order. **You needn't order one per head** — two groups of four say they took three

  Eight posts give ₩29,000 a head, and the January and September 2026 figures match. Three say 130g of each meat; one says 120g. Two note that the dumpling, the fishball and the two rice cakes arrive one per person

• 소고기 정식8 ate it
  beef set₩29,000

  The same set with beef only. Two writers steer people here if the smell of lamb is a worry

  ₩87,000 for three, ₩58,000 for two, ₩29,000 a head for four — the arithmetic holds. One party ordered beef, tasted lamb, and had the plate swapped

• 토마토탕8 ate it
  tomato broth

  Sweet rather than sour, say four posts — two of them reach for the word ketchup. Three tell you to pick it

  Seven of the eight who took it liked it; one shrugged. Two posts say pairing it with the red broth adds ₩5,000

• 양고기 정식1 ate it
  lamb set₩29,000

  The lamb-only version of the set. It is always on the board, but **only one post says they ordered it**

  Opinion splits on the lamb: one says the gaminess is all but gone, two say they could smell it

• 해물정식 · 한우정식named in 3
  seafood / hanwoo set₩51,000

  The top of the board. One post gives the price; two others only list the names

  **Nobody in the posts we read ordered either.** No one describes them

Sides, and what comes with it

• 꿔바로우7 ate it
  guobaorou₩20,000

  Not the shatteringly crisp kind — softer, with more meat inside. Three posts reach for old-fashioned sweet-and-sour pork as the comparison

  Two posts give ₩20,000 for the small. **They disagree**: one says crisp, one says soft over crisp, one says bland, one is undecided about ordering it again. One was thrown by the fruit and vegetables piled on the sauce

• 생새우완자5 ate it
  fresh shrimp balls₩12,000

  The add-on people reach for most. One post prices it at eight pieces for ₩12,000

  One writer's favourite thing here; another missed the flavour they knew from Shanghai. A third says that minus the tableside theatre, it tastes much like Haidilao's

• 모듬야채 · 모듬버섯 추가3 ate it
  extra vegetables and mushrooms₩4,000

  The refill people order mid-meal. One post prices a half plate of mixed vegetables at ₩4,000

  One wanted more greens; two others were filled up by them

• 푸주(부죽) — 말린 두부껍질2 ate it
  puju (dried tofu skin)

  A little comes with the set, and two parties ordered more because it ran out. One post simply says: add the puju

  Two praise the texture, one of them recognising it from Shanghai. Another counted the pieces in a set for four and came up short

• 모듬완자2 ate it
  mixed balls₩10,000

  An assorted plate of balls and dumplings. One post gives ₩10,000

  No one describes how they tasted

• 멘보샤1 ate it
  menbosha (shrimp toast)

  One of the cooked dishes on the board

  The one person who ordered it rates it the best thing on the table — still warm when they got to it last — and says to take it over the lazi ji

• 라즈지1 ate it
  lazi ji

  Chicken fried with a mound of dried chillies

  The one person who ordered it found the bird small and bony, and says to order the guobaorou and the shrimp toast instead

• 수제비 사리1 ate it
  sujebi (hand-torn dough)

  The dough you drop in at the end

  The one person who ordered it noticed it was the shop-bought kind

• 치즈떡1 ate it
  cheese rice cake

  One comes with the set; you can order more

  No one describes it

Sweet things

• 고구마빠스 — 설탕을 입혀 얼음물에 굳힌 고구마8 ate it
  goguma ppaseu₩15,000

  A server dips each piece into iced water at your table until the hot syrup sets into glass. Four posts describe the moment; one says the shell resisted the scissors

  ₩15,000, which one writer calls steep for candied sweet potato. **Eat it fast** — one saved it for last and found the glaze had gone soft. One was too full to order it; another means to come back for it

To drink

• 연태고량주 · 연태하이볼2 ate it
  Yantai baijiu / highball

  Of the few who drank here, two had Yantai baijiu — one neat, one in a highball

  No one records the price. One lunchtime party wanted it and went without

• 칭따오 생맥주2 ate it
  Tsingtao draught

  Three posts note there is draught beer

  No one records the price

Who came, and with whom

Getting there

Getting inside

Nobody has looked at the step at the door. Across all twenty-four posts, the words wheelchair, pushchair, ramp, step and threshold never appear once. One writer mentions steps at the entrance in passing — as part of the décor — but does not say how many, or whether there is a way around them. This is not a statement that you cannot get in; it is a statement that no one has written it down.

The lavatories are inside, but they are on different floors. Two posts say they are in the building; one of them adds that the women's is on the ground floor and the men's is upstairs, so men have to climb. No one says whether there is an accessible lavatory, and no one describes the size or state of either.

No one mentioned: In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Accessible toilet. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.

How to read these posts

• Someone else paid2 / 232 of 23 posts
• Posts saying they paid themselves11 / 2311 of 23 posts
• Posts saying nothing either way10 / 2310 of 23 posts

Posts that followed a TV spot

Of the 26 posts we gathered, 3 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.

We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.

When the posts appeared

What we do not know

• Twenty-four, not thirty. Three of the thirty posts we collected are not about this restaurant: two are reviews of other places in Hongdae where Bulia appears only as a link card at the bottom, and one is a nationwide favourites list whose Bulia entry is the Yeoksam branch. Of the remaining twenty-seven we set aside three that are not accounts of a visit: a tips-and-recommendations piece with no price and no record of ordering anything, a round-up of someone else's favourite restaurants, and a Haidilao review that mentions Bulia in a single line. This name has several branches, so other branches drift in — counting by name alone inflates the number.
• Not one post declares a sponsorship. We read all twenty-four to the end, hashtags included, and the usual markers — "provided for review", "paid post", "gifted" — never appear. Nine state outright that they paid their own way; two say someone else did (an employer, and the coach they had just been running with). The rest say nothing about who paid.
• Getting here by train is the one thing everybody agrees on. One to three minutes on foot from exit 1 at Hongik University Station — "a block behind", "right out front", "the moment you turn into the lane" — all the same walk. Nobody arrived by bus. One writer nearly walked past because the sign has no Korean on it, so look for the red Chinese characters.

Sources (23)

Every number above was counted from the posts below.

1. 홍대 맛집 블루리본 10년 연속 선정 원조 훠궈 맛집 내돈내산 불이아 홍대본점 2026-09-18 · Make ur own world · via Daum
2. 홍대입구 훠궈 맛집 불이아 / 친구들과 모임하기 좋은식당 추천 2026-09-13 · 이른둥이 찬찬이네 육아로그 · via Daum
3. 좋아하는것들을 모아모아 2026-09-02 · 진 · via Daum
4. 홍대 훠궈 맛집 내돈내산 불이아 홍대본점 홍탕 토마토탕 2026-09-01 · 슬로그✨ · via Daum
5. [홍대 맛집] 불이아 : 훠궈 대장 맛집이 여기였네 2026-08-28 · 미루어 쓰는 기록장 · via Daum
6. 홍대 맛집 불이아 홍대본점 훠궈 내돈내산 후기 2026-08-21 · zuzulog · via Daum
7. [홍대/연남] 불이아 홍대본점 : 단체 모임하기 좋은 홍대 훠궈맛집 2026-08-16 · Just a record
8. 홍대 훠궈 맛집 고급스러운 분위기 불이아 2026-08-08 · 서남권 가성비 맛집러 · via Daum
9. [불이아 홍대본점] 내돈내산 훠궈 맛집 하이디라오 비교 마라탕 차.... 2026-07-22 · 주주xuxu
10. [서울 동교동] 홍대 전통 훠궈 맛집 불이아 홍대본점 2026-06-05 · 끄적끄적 ʕ•ᴥ•ʔ
11. [홍대] 훠궈 제대로 조지는 날은 "불이아" 2026-03-29 · 당이
12. 홍대맛집 불이아 홍대｜하이디라오 대체로 유명한 홍대훠궈 내돈내.... 2026-03-12 · JESUSFLOWER
13. 수요미식회 홍대 웨이팅 맛집 오래 영업한 훠거집 불이아 2026-02-28 · 소똥이일기
14. 하이디라오 실패해서 간 홍대입구역 블루리본 훠궈 맛집, 불이아 홍.... 2026-02-25 · 윤블로그
15. 홍대 블루리본 훠궈 빠쓰 맛집 _ 불이아 홍대본점 2026-02-10 · 쥐포구이
16. 홍대 훠궈 맛집 불이아 내돈내산 솔직 후기 2026-02-07 · 소깅 블로그
17. 마포 동교동 | 홍대에서 훠궈 먹은 날! 불이아 훠궈 홍대본점, 홍탕·.... 2026-02-06 · Blooming Records.
18. 홍대 블루리본 훠궈 맛집 · 홍대 불이아 2026-01-27 · ꐑ՞•ﻌ•՞ꐑ
19. 홍대 훠궈 맛집 불이아(직장인의 사치스러운 점심) 내돈내산 후기 2026-01-15 · 오히려 좋아~ʚ(•”̮•)ɞ
20. 홍대 입구 훠궈 맛집, 불이아 2026-01-14 · 슝슝어어
21. 홍대 블루리본 훠궈 맛집 ‘불이아’ 하이디라오랑 비교 후기 2026-01-02 · 이푸딩's 맛있는 일상 ₊⁺ ♡⊹ ˚
22. [서울/마포구]불이아 훠궈 홍대 본점 2025-01-06 · ʕ˶•-•˵ིྀʔ
23. 훠궈의 시작은 불이아 본점 동교동 맛집 휴긍정의 사소한 만족 2024-11-09 · 휴긍정의 사소한 만족 휴긍정의 사소한 만족

Of 237 candidate posts we opened 49 and kept 23 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.

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