**Sashimi (hoe)** raw fishAn AI drawing of Sashimi (hoe) as a dish. Not a photograph of this shop, and not drawn from this shop's menu. © Gilpost · no unauthorised reproduction

Japanese

UNIDO

Name: UNIDO
Address: 서울특별시 영등포구 여의대로 108, 더현대서울 지하1층 (여의도동), 영등포구, 서울특별시, 07335, KR
Telephone: 0507-1470-0790

우니도 Unido Uni is the Japanese word for sea urchin roe, the topping that marks the house's special bowls.

Compiled from 23 blog posts read in fullSources →

A kaisendon (seafood rice bowl) counter in the B1 food hall of The Hyundai Seoul. The basic bowl is 29,800 won and the sea-urchin special 39,800 won; you wrap the fish in seaweed and finish the leftover rice with a poached egg and soy sauce. We read 30 posts from June 2025 to October 2026: 26 are about this restaurant and 23 describe an actual meal. Four posts about other places, including Unido's Gangnam branch and Ikura on the same floor, were set aside.

Data as of 2026-10-15 · Published 2026-10-15 · Compiled by gilpost

Location & hours

Address서울특별시 영등포구 여의대로 108, 더현대서울 지하1층 (여의도동)108 Yeoui-daero, Yeongdeungpo-gu, Seoul
Phone0507-1470-0790
Typical spend₩5,500 – ₩48,000
Floor areaFloor area 116 m² · Status In business

When it opens

Of 18 posts: 11 wrote Weekdays 10:30–20:00, 11 wrote Weekends 10:30–20:30, 2 wrote Daily 10:30–20:00.

When it opens
Weekdays	10:30–20:00
Weekends	10:30–20:30
Daily	10:30–20:00	2 of 18 posts
No day given	10:30–20:30	2 of 18 posts
Closed	백화점 정기휴일	10 of 10 posts

Rows without a count: 11 of 18 posts.

Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.

What sets it apart

Waiting depends on when you go. Seven posts waited, giving 40 minutes, 10 to 20, 10 to 15 and about 15 minutes, with six parties ahead at 1 p.m. on a weekend and fifteen at a weekend lunch. Nine walked straight in, mostly on weekday afternoons between 2 and 6 p.m. The "go between 2 and 5 on a weekday" tip is also a stock line in the templated posts.
The bowls look small but fill you up: 12 posts call the portion generous, one after first thinking the bowl was tiny, and one couldn't finish the extra-large eel pot. Three posts asked for and got more seaweed or rice.

What 23 bloggers said

13/23Most ordered
kaisendon

12/23Most-said good thing
Large portions

0/23Posts disclosing payment

We read all 23 in full. The most common claims are “Large portions” (12) and “Roomy” (5).

What they liked

Large portions12 of 23 posts

Roomy5 of 23 posts

Returning customer4 of 23 posts

Quiet1 of 23 posts

Friendly staff1 of 23 posts

Comfortable seating1 of 23 posts

Where they disagree

Had to wait	yes 7 · no 9
Expensive	yes 5 · no 3

These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.

The most ordered dish is kaisendon (카이센동) — 13 of 23 posts.

The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place

카이센동13 ate it
kaisendon₩29,800
The house's basic seafood bowl: flatfish, salmon, bluefin tuna, abalone, sweet shrimp, eel, crab with abalone liver and a seasonal fish over rice. Several posts describe a table card telling you to wrap bites in seaweed, then finish the leftover rice with a poached egg and soy sauce.
Every post from June to October 2026 gives 29,800 won.
스페셜 우니도 카이센동7 ate it
seupesyeol unido kaisendon₩39,800
Posts describe it as the basic bowl plus 20 g of the day's sea urchin, salmon roe and avocado, with fatty tuna belly in place of lean tuna.
Posts from June to September 2026 give 39,800 won.
생생사케동4 ate it
saengsaeng sakedon₩21,500
A salmon bowl of thick-cut raw salmon with salmon roe, flying-fish roe, avocado and rolled omelette.
Posts from June and August 2026 give 21,500 won.
카이센 와규동3 ate it
kaisen wagyudon₩35,800 · ₩45,800
A bowl that puts seafood and wagyu beef together. The line that it is new to this branch is repeated by the templated posts and comes from the house.
Several posts give 35,800 won; one lists a special version with sea urchin at 45,800 won.
특별한 스테미나 도나베2 ate it
teukbyeolhan seutemina donabe₩30,000
A hot clay-pot rice bowl with freshwater eel, red snow crab and steamed abalone. One July 2026 post saw it advertised at the door as a midsummer stamina dish.
Posts from July and October 2026 give 30,000 won.

9 more dishes

우나 도나베2 ate it
una donabe₩38,000 · ₩48,000
Freshwater eel over rice in a clay pot. The post that ordered the largest size says it was too much to finish.
A July 2026 post gives 38,000 won for large and 48,000 won for extra-large, and mentions a medium at 28,000 won in its FAQ.
원기보양 정식2 ate it
wongi boyang jeongsik
Eel rice with a small eel-and-loach soup on the side; both posts found the soup rich.
No post gives its own price; one says kaisendon, this set, monkfish liver and a cola came to 66,800 won.
혼마구로동2 ate it
honmagurodong₩32,500
A bowl of bluefin tuna belly and lean cuts; both posts note the thick slices.
One June 2026 post gives 32,500 won.
우마이 네기토로동1 ate it
umai negitorodong₩32,000
A bowl of minced tuna over rice.
One August 2026 post gives 32,000 won.

우나타마2 ate it
unatama₩8,500
A side of Japanese rolled omelette topped with freshwater eel.
Posts from June to August 2026 give 8,500 won.
카니미소구이2 ate it
kanimiso-gui₩11,000 · ₩15,500
Crab innards and crabmeat baked in the shell, also offered topped with sea urchin.
A July 2026 post gives 11,000 won, or 15,500 won with sea urchin.
안키모 추가2 ate it
ankimo chuga₩2,000
An add-on of monkfish liver for any bowl; both posts call it cheap.
An October 2026 post gives 2,000 won for two pieces.
네기토로타마1 ate it
negitorotama₩5,500
Rolled omelette topped with minced tuna; the post says it cut through the richness of the eel.
One July 2026 post gives 5,500 won.

Parking

1 posts say you can park. None say you cannot.

Posts saying you can park	1 of 23 posts

One post came by car and ran into the department store's parking rules (two free hours with 100,000 won of purchases). The rest of the parking details, such as 30 free minutes then 2,000 won per 10 minutes, are copied from the store's notice.

Who came, and with whom

With a friend 3 of 23 posts
Family visit 2 of 23 posts
Solo visit 1 of 23 posts
Came by car 1 of 23 posts
Date 1 of 23 posts

Where it is

We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.

Getting inside

In a basement	12 of 23 posts
Lift to the floor	1 of 23 posts

Twelve posts describe going down to B1 to find it. Most follow the Gate 2 escalator to the spot next to Hao'sum, but three say it was hidden in a corner and hard to find. One post notes a lift nearby.

No one described the entrance step or getting in with a wheelchair. One post copies "wheelchair accessible" from a listing, which we don't count. That means we don't know, not that it's inaccessible.

We don't know whether the toilet is inside the restaurant. Two posts copy "separate men's and women's toilets" from a listing; nobody describes using it.

No one mentioned: Second floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.

How to read these posts

Posts saying they paid themselves6 of 23 posts
Posts saying nothing either way17 of 23 posts

Posts that followed a TV spot

Of the 26 posts we gathered, 3 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.

We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.

When the posts appeared

0607080910

Month by month

Month	Posts
2026-06	4
2026-07	6
2026-08	4
2026-09	4
2026-10	5

What we do not know

Opinions on price split: five posts call it expensive, three say it isn't, and five land somewhere in between. A bowl runs 21,500 to 39,800 won; one couple paid 66,800 won for two bowls, a side and a drink.
Nobody wrote about walking from a subway station or bus stop; the "663 m from Yeouinaru Station Exit 1" line is copied from a listing.
On noise it's one against one: one post found it calm even when full, another found the food-hall noise intrusive. Five posts call the room spacious; one says it isn't very big.
All opening hours are copied from listings. Eleven of 18 posts give 10:30 a.m. to 8 p.m. Monday to Thursday and 10:30 a.m. to 8:30 p.m. Friday to Sunday, closed on the department store's holidays. One gives an 11 a.m. opening, five give a single closing time of 8 or 8:30, and one lists last orders at 7 p.m. weekdays and 7:30 weekends.
Most posts give the phone number 0507-1470-0790; two give 02-3277-0790. Nobody actually booked a table. Posts describe joining the queue on a tablet at the door or through the department store's app, and the claim that the app takes reservations is hearsay.
Of the 23 meal posts, 13 follow one template: the same lines about upgrading the Garosu-gil branch's vibe, the wagyu bowl "not at other branches," the 2-to-5 p.m. tip and the high chairs, in the same order, with no sponsorship disclosed. We didn't count those lines as evidence. Six posts say they paid for their own meal.

Sources (23)

Every number above was counted from the posts below.

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Of 301 candidate posts we opened 78 and kept 23 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.