Gilpost · Songpa-gu, Sincheon-dong
Japanese
HITSUNOYA
히츠노야 잠실점 Hicheunoya Jamsil-jeom Hitsu is the wooden rice tub (櫃) that hitsumabushi is served in and -noya means 'house' (屋), so the name reads 'house of the rice tub' — a Nagoya-style hitsumabushi (chopped charcoal-grilled eel over rice) specialist.
Compiled from 27 blog posts read in fullSources →
A Nagoya-style eel-rice (hitsumabushi) restaurant on the 6th-floor dining level of Lotte World Mall's Avenuel building in Jamsil, opened by JTB Korea, the group behind Kim Susa; one post dates the opening to 30 March 2026, another to 31 March. The usual order is the 50,000-won Hitsunoya set — monkfish-liver pâté, sashimi, twelve side dishes, a choice of hitsumabushi, steamed eel or grilled fish, and pudding — which 18 posts ate. Hitsumabushi alone is 38,000 won. We read 30 posts dated March 2025 to October 2026; two 2025 opening-list posts predate this restaurant and describe another shop in the building, so we set them aside. That leaves 27 visits from 1 April to 15 October 2026, 24 of them in the first five weeks (1 April to 6 May).
Data as of · Published ·
Location & hours
- Address서울특별시 송파구 올림픽로 300, 롯데월드타워앤드롯데월드몰 에비뉴엘동 6층 (신천동)300 Olympic-ro, Songpa-gu, Seoul
- Phone0507-1309-2643
- Typical spend₩12,000 – ₩100,000
- From the station2 posts say it is walkable from the station.
- Floor areaFloor area 149 m² · Status In business
When it opens
Of 13 posts: 8 wrote 10:30–22:00, 4 wrote Daily 10:30–22:00.
| Daily | 10:30–22:00 | 4 of 13 posts |
|---|---|---|
| No day given | 10:30–22:00 | 8 of 13 posts |
| Last order | 20:30 | 2 of 2 posts |
| Closed | 백화점 휴무일 | 3 of 3 posts |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- The eel grill is in full view. Fifteen posts say they watched eel being grilled over charcoal. One saw the grilling at the entrance, one was seated right in front of the kitchen, and one noticed rice being cooked in pots beside it — the rice had run out and a new batch was on.
- Unusually for a department-store food floor, there are private rooms: 16 posts saw or used one. A family with a stroller was shown to a four-seat room with a bench along the wall; another post found the rooms fully booked and reserved a hall table instead; one enjoyed a quiet meal in a room. The claim that a room requires one set per person is hearsay, and we didn't count it.
- Family meals lead, with six posts: a birthday lunch, a birthday dinner with a grandchild, an early dinner with a mother before a concert, a weekday dinner with a two-year-old. Three went as a group, one with a friend, one alone. One post used a high chair; another brought a birthday cake but only lit the candles, as outside food isn't allowed.
- Kaisendong was discounted at opening: ten posts, all between 1 April and 5 May 2026, give it as 35,000 won instead of 42,000. A June post still calls it an opening promotion, but that post copies other blogs, so we don't rely on it. The August and October posts don't mention the price, so we don't know whether the discount has ended.
2 more
- Eight posts call the portions large — one says the standard hitsumabushi carries as much eel as other places serve with extra eel added. On the other hand, one parent found too little eel in the kids' set.
- Nine posts drank the draught beer, which is Ebisu; one paid 13,000 won for 380 ml and another found it a little expensive. Two posts from opening week say there was no drinks list yet, so they asked.
What 27 bloggers said
Hicheunoya jeongsik
Large portions
We read all 27 in full. The most common claims are “Large portions” (8) and “Roomy” (4).
What they liked
What they struggled with
Where they disagree
| Expensive | yes 2 · no 7 |
|---|
Things you can check on site
- Private room 16 of 27 posts
- Open kitchen 15 of 27 posts
- Discount offered 10 of 27 posts
- Beer served 9 of 27 posts
- Takes reservations 5 of 27 posts
- Reachable by transit 2 of 27 posts
- Free refills 2 of 27 posts
- In a basement saying it is not 2 of 27 posts
- Complimentary tea or drink 1 of 27 posts
- High chairs 1 of 27 posts
- Step-free access 1 of 27 posts
- Lift to the floor 1 of 27 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- Family visit 6 of 27 posts
- Group visit 3 of 27 posts
- Came with children 2 of 27 posts
- Solo visit 1 of 27 posts
- With a friend 1 of 27 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
From the station
2 posts say it is walkable from the station.
Getting inside
| In a basement | yes 0 · no 2 (of 27 posts read) |
|---|---|
| Lift to the floor | 1 of 27 posts |
| Step-free access | 1 of 27 posts |
One post brought a stroller in and parked it in a private room, which had space for it. No one says whether there is a step at the entrance or whether a wheelchair can get in — unknown, not absent.
No post says whether the toilet is inside the restaurant or shared with the department store, or whether it is separated by sex.
No one mentioned: Second floor · Ramp at the door · Step at the entrance · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Someone else paid1 of 27 posts
- Posts saying they paid themselves2 of 27 posts
- Posts saying nothing either way24 of 27 posts
Posts that followed a TV spot
Of the 28 posts we gathered, 1 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2026-04 | 19 |
| 2026-05 | 6 |
| 2026-08 | 1 |
| 2026-10 | 1 |
What we do not know
- Opinions on price split: seven posts don't find it expensive (on par with Haemok in the same mall, a fair 50,000-won set), two do, and one doesn't settle. A meal is 50,000 won for the set or 35,000–38,000 won for a rice bowl; one pair paid 85,000 won for a set plus the discounted kaisendong.
- We know little about waiting. Only one post says there was no wait, at 6 p.m. on a weekday. Talk of huge queues is hearsay; some posts found the room busy or full, but none say they queued. Five posts booked ahead, two of them through CatchTable.
- Two posts went or left by subway. Directions such as 'Jamsil Station exit 1, through the underground passage' are copied, so we didn't count them. One post took the escalator from the Lotte World Tower entrance to the 6th floor, another the lift.
- Opening hours: twelve posts give 10:30–22:00 and one 11:00–22:00; two give last orders at 20:30 and three say it closes on department-store holidays. All are copied listings; no post records the hours first-hand.
- Two phone numbers appear: 0507-1309-2643 (five posts) and 02-3213-2643 (three); one post has 0507-1309-2653. Two posts booked through CatchTable.
- Of the 27 visits, 24 come from the first five weeks; one from 1 April 2026 says it was a pre-opening invitation, and several from that period describe the 'Kim Susa DNA', the pâté with apricot jam and pickle, and the four ways to eat hitsumabushi in the same order. Only three visits are later than mid-May, so we know less about the place now. The set's pudding is described as yogurt in April–May, blueberry in August and yuzu in October.
Sources (27)
Every number above was counted from the posts below.
- 도쿄 미슐랭보다 맛있는 서울장어덮밥맛집 찾았다 ! 히츠노야 잠실.... 2026-10-15 · Hailey Life - 일상, 여행
- 2,164 제가 태어난 기쁜 날이었어요~ / 청담미역 & 히츠노야 2026-08-13 · 평화의 축복을 누리리라
- 발레단 <백조의 호수 LAC>🖤 마법처럼 휩쓸고 간 엔딩, 일식 맛집 히츠노야 정식 세이로무시 장어덮밥🤍 2026-05-18 · Live With ART, RANi SALON · via Daum
- 26.05.01~02 2026-05-06 · TRAVELER · via Daum
- 잠실 롯데에비뉴엘 맛집, 히츠마부시와 카이센동이 특별한 히츠노야 잠실점 2026-05-05 · 감성 한 컷, 리뷰 한 줄. · via Daum
- 잠실 에비뉴엘 맛집 | 히츠노야 장어덮밥·카이센동 솔직후기 2026-05-05 · Roy Daily
- 잠실 에비뉴엘 히츠노야 카이센동 장어덮밥 맛집 송파 가볼만한곳 추천 2026-05-04 · 여행하는 쮸집사와 모찌머랭 · via Daum
- (잠실) 제이티비코리아 히츠노야 잠실점 2026-05-03 · 자연의 멋과 맛을 찾아서
- [잠실] 에비뉴엘에 새롭게 오픈한 히츠마부시 전문점 "제이티비코리아 히츠노야 잠실점" 2026-04-27 · ฅ^•ﻌ•^ฅ · via Daum
- EP 15. 찰나의 봄을 만끽하는 중입니다. 2026-04-25 · 절세의 문을 열다, 문경 세무회계 · via Daum
- 잠실 롯데백화점 에비뉴엘 히츠마부시 맛집 히츠노야 2026-04-25 · eng◕‿◕ · via Daum
- 내돈내산 잠실 장어덮밥 맛집 히츠노야 에비뉴엘 6층 카이센동 솔직후기 2026-04-23 · 맛집부터 호텔까지, 솔직한 리뷰어 레옹 · via Daum
- 잠실 데이트 갈만한곳 에비뉴엘 신상 맛집 히츠노야 장어덮밥 2026-04-22 · 이넷 in 원더랜드♡
- (잠실) 히츠노야 2026-04-22 · 酒食九段 · via Daum
- [잠실 맛집] 히츠노야 잠실점 - 잠실 지역 씹어먹을 웰메이드 장어 .... 2026-04-15 · 푸라기올로지
- 잠실 롯데월드몰 히츠노야 / 히츠노야 장어덮밥 / 에비뉴엘 설화수 팝업 / 설화수 / 설화수 룰렛 2026-04-15 · 입고 신고 맛보고 즐기고 · via Daum
- 잠실 롯데월드몰 맛집 히츠노야 잠실 룸 있는 히츠마부시 장어덮밥 2026-04-15 · 키라라의 미식여행 · via Daum
- [공지] 잠실 히츠마부시맛집 히츠노야 | 잠실 에비뉴엘 6층 장어덮밥 신상 맛집 2026-04-12 · 가령찡의 미식생활 (배가령) · via Daum
- [잠실롯데 에비뉴엘 맛집] 히츠노야 - 김수사에서 오픈한 장어덮밥 .... 2026-04-11 · 여의도 직장인 문썬의 밥상 (舊 을지로)
- 잠실 롯데에비뉴엘 신상 장어다이닝 히츠노야 2026-04-10 · 나날이슈 · via Daum
- 잠실 애비뉴엘 히츠노야 장어덮밥 히츠마부시 맛집 후기 2026-04-09 · 유도리의 도리도리한 세상 · via Daum
- 잠실역 맛집 추천 - 롯데백화점 에비뉴엘 잠실점 전문식당가에 입점.... 2026-04-08 · 곰돌이의 Lifestyle 블로그
- [잠실 맛집] 제이티비코리아 히츠노야 | 롯데백화점 에비뉴얼 잠실.... 2026-04-06 · @piwpiw
- 잠실 10가지 반찬이 같이 나오는 나고야식 장어덮밥 히츠마부시 맛.... 2026-04-05 · 푸드디렉터 김유경의 테이스티코리아
- 잠실 롯데 히츠마부시 장어덮밥 맛집 히츠노야 2026-04-03 · 옥슐랭의 맛집저장소 · via Daum
- [송파/히츠노야]천만배우 유지태도 사랑한 장어덮밥 2026-04-01 · 샤랄라 쏘 · via Daum
- [잠실 맛집] 잠실에 김수사가 왔다! 잠실롯데 에비뉴엘 히츠노야 다녀왔습니다 2026-04-01 · Men_Live_By · via Daum
Of 204 candidate posts we opened 77 and kept 27 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.