Gilpost · Seongdong-gu, Seongsu-dong 2-ga
Bakery
Milky Shop
밀키샵 성수점 Milkisyap Seongsujeom The name is plain English, 'milky shop' — fitting for a chain whose posts single out milk-cream doughnuts and milk ice cream.
Compiled from 7 blog posts read in fullSources →
Milky Shop Seongsu sells butter sandwich cookies and doughnuts at 9-1 Yeonmujang-gil, ground floor, in Seongsu-dong; posts describe it as one branch of a chain headquartered in Bundang. Of seven posts from people who went, four bought the butter sandwiches, and all four give the same price: 23,000 won for a box of eight. Two say they are sold only by the box. Two posts had the milk ice cream. We read 25 posts dated December 2024 to October 2026; 16 were set aside because they cover other branches (Gijang, Byeollae, Bundang, Misa, Dasan) or are Seongsu festival and walking guides that never mention this shop.
Data as of · Published ·
Location & hours
- Address서울특별시 성동구 연무장길 9-1, 1층 (성수동2가)9-1 Yeonmujang-gil, Seongdong-gu, Seoul
- Typical spend₩3,700 – ₩23,000
- Floor areaFloor area 33 m² · Status In business
What sets it apart
- Three posts mention a line: a long queue of takeaway customers (February 2025), people steadily going in and lining up (April 2025), and a line long enough to make the writer curious (June 2025). None says how many minutes the wait was.
- One post calls the shop a bit cramped and says the stream of takeaway customers made it too hectic to sit, so the writer took the order to go. A May 2026 post from a parent says there are soft red chairs to sit and eat on.
- One post came with a baby, who had the milk ice cream; the parent suggests the benches in the nearby Seongsu shoe theme park as another place to eat it, and notes there is coffee for adults.
- One post finds it pricey: doughnuts at 3,700 to about 4,500 won, and butter sandwiches it calls not cheap but worth trying once.
2 more
- One post says it saw many foreign customers in the shop. Two others repeat that a Chinese influencer's visit made it popular with Chinese tourists, but that is hearsay and we don't count it.
- One post (February 2026) reports a signed autograph from a cast member of Netflix's Single's Inferno 4 in the shop.
What 7 bloggers said
beoteo saendeu
Comfortable seating
We read all 7 in full. The most common claims are “Had to wait” (3) and “Comfortable seating” (1).
What they liked
What they struggled with
Things you can check on site
- Seats to sit and eat 1 of 7 posts
- Takeout 1 of 7 posts
- Coffee served 1 of 7 posts
- Signed celebrity photos 1 of 7 posts
- Foreign customers in the room 1 of 7 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- Date 2 of 7 posts
- Came with children 1 of 7 posts
- Family visit 1 of 7 posts
- With a friend 1 of 7 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
Getting inside
No post describes the floor from experience; only the address says ground floor.
We don't know whether there is a step at the door or whether a wheelchair or stroller fits; even the post with a baby says nothing about this entrance. That means no one wrote about it, not that it's a problem.
We don't know about the toilet. One post's info block says it is outside, but that is copied information, not something the writer described.
No one mentioned: Second floor · In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves1 of 7 posts
- Posts saying nothing either way6 of 7 posts
Posts that followed a TV spot
Of the 9 posts we gathered, 2 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2025-02 | 2 |
| 2025-04 | 1 |
| 2025-06 | 1 |
| 2026-02 | 1 |
| 2026-05 | 1 |
| 2026-10 | 1 |
What we do not know
- No post describes getting here from a subway station or bus stop.
- Company is mixed: two dates, one with a friend, one with a baby; the other three don't say.
- Opening hours: two posts from visitors both give 12:00-20:00 daily, but both copied it into a header line; the 'no closing day' note also comes from one post's info block.
- No post gives a phone number or a way to book for the Seongsu branch; every number in the posts belongs to another branch.
- One March 2025 post copies the exact title of a February 2025 visit and is a question-and-answer style write-up with no first-hand detail, so we didn't count it.
Sources (7)
Every number above was counted from the posts below.
- 나는 날 좋아하지 않는 것 같아 그래서 너에게 숨게 돼 2026-10-03 · dear my youth · via Daum
- [아기랑성수] 식당&카페 - 대엽 대엽라이브누들바 / 가조쿠 / 밀키샵 .... 2026-05-31 · 오늘은 처음이라
- 성수동 데이트 코스 필수! 센스 있는 디저트 선물 밀키샵 버터샌드 2026-02-24 · 볼수록 이득되는
- 6월 일상 1 (성수 데이트, 파크투, 망고매니플리즈, partout, mangomanypleas.... 2025-06-16 · ☀️ ᴍʏ sᴜɴɴʏ ᴅᴀʏ ☀️
- [성수동 투어] 분위기 좋은 카페 & 소품샵 추천 │하루 데이트 루트 2025-04-07 · SO KIM
- [서울 성수] 밀키샵 Milkyshop 버터샌드 쫀맛@0@ 2025-02-26 · 홍미로운 세상 구경 Blogger · via Daum
- 버터샌드가 맛있는 밀키샵 성수 내돈내산 2025-02-19 · 희희낙락 · via Daum
Of 223 candidate posts we opened 120 and kept 7 as evidence. We have not seen them all yet; another pass would add more.