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Yakitori Japanese chicken skewersAn AI drawing of Yakitori as a dish. Not a photograph of this shop, and not drawn from this shop's menu. © Gilpost · no unauthorised reproduction

Gilpost · Mapo-gu, Seogyo-dong

Bar

Seolmaek Hongdae Seogyo-jeom

설맥 홍대서교점 Seolmaek reads as 'snow beer' — the house signature is a beer topped with finely shaved frozen beer.

Compiled from 10 blog posts read in fullSources →

A beer hall on a side street in Seogyo-dong (Yanghwa-ro 15-gil 16), between Hongik Univ. and Hapjeong stations. It serves 'snow beer' topped with shaved frozen beer (5,500 won), chicken skewers (4,000 won as of November 2024) and fried snacks, and its large room makes it a common second stop after group dinners. We read 14 posts from November 2024 to August 2026; 2 turned out to be about other places, and 10 describe actual visits.

Data as of · Published ·

Location & hours

  • Address서울특별시 마포구 양화로15길 16 (서교동, 1층)16 Yanghwa-ro 15-gil, Mapo-gu, Seoul
  • Typical spend₩3,000 – ₩19,900
  • Floor areaFloor area 179 m² · Status In business

When it opens

Of 3 posts: 2 wrote Daily 16:00–01:00.

When it opens
Daily16:00–01:002 of 3 posts
Last order00:302 of 2 posts

Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.

What sets it apart

  1. Four posts called it spacious. One was surprised by how many tables there were; another describes a 23-person office party moving here because it could seat them all.
  2. Four posts came in a group and six with friends. One labor-law firm brought its staff here for the second round twice, in June 2025 and March 2026, once calling ahead to move a party of more than sixteen.
  3. Two posts mention free shrimp chips on arrival; a repeat visitor said they were sometimes greasy.

What 10 bloggers said

3/10Most ordered
Seolmaek nunkkot maekju
4/10Most-said good thing
Roomy
0/10Posts disclosing payment

We read all 10 in full. The most common claims are “Roomy” (4) and “Crispy batter” (2).

What they liked

Roomy4 of 10 posts
Crispy batter2 of 10 posts
Sweet1 of 10 posts
Returning customer1 of 10 posts
Clean1 of 10 posts
Spicy1 of 10 posts

Things you can check on site

  • Beer served 8 of 10 posts
  • Discount offered 2 of 10 posts
  • Complimentary starter 2 of 10 posts
  • Takes reservations 1 of 10 posts
  • Air conditioned 1 of 10 posts

These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.

The most ordered dish is Seolmaek nunkkot maekju (설맥 눈꽃맥주) — 3 of 10 posts.

The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place

8 more dishes

Who came, and with whom

  • With a friend 6 of 10 posts
  • Group visit 4 of 10 posts

Where it is

Map showing where Seolmaek Hongdae Seogyo-jeom is

We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.

Getting inside

In a basementyes 0 · no 1 (of 10 posts read)

One post mentions the floor: it is on the ground floor.

We do not know whether there is a step at the entrance or whether a wheelchair or stroller can get in. Nobody wrote about it.

We do not know where the restroom is or whether it is separated by gender. Nobody mentioned it.

No one mentioned: Second floor · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.

How to read these posts

  • Posts saying they paid themselves1 of 10 posts
  • Posts saying nothing either way9 of 10 posts

Posts that followed a TV spot

Of the 12 posts we gathered, 2 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.

We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.

When the posts appeared

11120607090102030708
Month by month
MonthPosts
2024-111
2024-121
2025-061
2025-071
2025-091
2026-011
2026-021
2026-031
2026-071
2026-081

What we do not know

  • A November 2024 visit noted no fried chicken on the menu; a July 2026 writer ate boneless thigh-meat chicken. Chicken seems to have been added somewhere in between.
  • Two 2026 posts copy the same opening hours: daily 4 pm to 1 am, last order 12:30 am. A December 2024 post copied a Sunday closure and said the place actually closed at midnight, with a closing call around 11:50 pm. We could not confirm Sunday opening.
  • One post describes the approach: a bit of a walk from Hongik Univ. station and closer to a bus stop. Nobody gave an exit number or walking time.
  • No post says anyone waited, or explicitly that they walked straight in. We do not know about queues.
  • Only a few menu prices were given (snow beer 5,500 won, cream draft 5,000, clam soup 19,900, fries platter 15,900, skewer set 19,800). Nobody reported what a visit cost per person.
  • The phone number 02-336-0337 appears in one post, copied from the listing. One group called ahead, but no post says whether reservations are formally taken.

Sources (10)

Every number above was counted from the posts below.

  1. 마포구 : 홍대역 : 설맥 홍대서교점 2026-08-07 · om shanti
  2. 설맥 홍대서교점 메뉴 치킨 추천 2026-07-22 · 한떨기의 사이다
  3. [2026년 상반기 회식] 떠나는 자와 새로 오는 자 2026-03-15 · 수지라(SUJIRA) 그리고 노동법
  4. 설 연휴 일상, 바다회사랑서교점 / 포천산정호수 / 한탄강Y형 출렁다.... 2026-02-19 · 일상적인 기록
  5. 11월 일상 (2) 2026-01-20 · 。.。:∞♡♥
  6. 25년 9월 셋째주 2025-09-22 · Silly Sally · via Daum
  7. [홍대/서교 맛집] 설맥 - 2024.11.22 2025-07-29 · 주뱅일상 기록지.
  8. 회식 풍경 + feat. 제주도 소풍(only 여성멤버) 2025-06-28 · 수지라(SUJIRA) 그리고 노동법 · via Daum
  9. 홍대 합정 모임 하기 좋은 깔끔하고 넓은 술집 설맥 홍대서교점 2024-12-03 · 먹고 여행하고 운동하고 기록
  10. “바다회사랑”방어 안먹어본사람 방어먹었다 하지마라(주말웨이팅시간/예약/포장/솔직후기)+연남동카페... 2024-11-14 · ෆAtelier de Memoire ✍ · via Daum

Of 321 candidate posts we opened 120 and kept 10 as evidence. We have not seen them all yet; another pass would add more.