Gilpost · Seocho-gu, Seocho-dong
Korean
Seouljip
서울집 Seouljip means 'Seoul house'; inside, the character 家 (house) hangs beside the Seoul-style suyuk and bulgogi it is named for.
Compiled from 11 blog posts read in fullSources →
A Korean restaurant on the ground floor of the Daeji Plaza building at 220 Seoun-ro, Seocho-gu, near exit 9 of Sinnonhyeon station. The signature is Seoul bulgogi (42,000 won): marinated beef grilled in the middle of a brass pan while glass noodles and mushrooms simmer in broth around the rim. There are also a beef-bone hot pot (42,000 won for the medium), a tripe hot pot, and single bowls such as gomtang (11,000 won) and short-rib soup. We read 23 posts from 24 May to 15 October 2026; 4 were not about this place, and 14 record an actual meal.
Data as of · Published ·
Location & hours
- Address서울특별시 서초구 서운로 220, 1층 5호,6호 (서초동, 대지프라자)220 Seoun-ro, Seocho-gu, Seoul
- Phone0507-1411-1224
- Typical spend₩3,000 – ₩61,000
- From the station5 posts say it is walkable from the station.
- Floor areaFloor area 83 m² · Status In business
When it opens
Of 11 posts: 8 wrote Mon–Sat 10:00–21:30, 2 wrote Weekdays 10:00–22:00, 2 wrote Saturday 10:00–21:30.
| Mon–Sat | 10:00–21:30 | 8 of 11 posts |
|---|---|---|
| Weekdays | 10:00–22:00 | |
| Saturday | 10:00–21:30 | |
| Last order | 21:00 | 5 of 6 posts |
| Closed | Sunday | 10 of 10 posts |
Rows without a count: 2 of 11 posts.
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Staff grill the bulgogi for you; six posts say so, one noting they pour broth around the rim of the pan first. Five posts ordered from a tablet or kiosk at the table.
- Five posts found the portions generous, from a well-filled tripe hot pot to a 'sampler-priced' pollock salad that was plenty. Several note you pick mustard-leaf or green-onion kimchi on the house when you order a main dish.
What 11 bloggers said
Seoul bulgogi
Sweet
We read all 11 in full. The most common claims are “Sweet” (5) and “Large portions” (5).
What they liked
Things you can check on site
- Staff cook it at your table 6 of 11 posts
- Reachable by transit 5 of 11 posts
- Self-order screen 5 of 11 posts
- Parking capacity 1 of 11 posts
- Waiting area 1 of 11 posts
- Large windows 1 of 11 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Parking
2 posts say you can park. None say you cannot.
| Posts saying you can park | 2 of 11 posts |
|---|
Two posts actually saw or used the car park behind the building, one calling it fairly large and one parking there with help from the guard. The free period differs across copied listings: most say 30 minutes (an hour if you spend 100,000 won), one says the first 60 minutes, and extra time is given as 1,500 won per 10 minutes or a 3,000-won 30-minute ticket.
Who came, and with whom
- Family visit 4 of 11 posts
- Came with children 1 of 11 posts
- Came by car 1 of 11 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
From the station
5 posts say it is walkable from the station.
Getting inside
The address says ground floor, but no post describes the floor from experience.
No one mentions a step at the door or getting in with a wheelchair or stroller. That means we don't know, not that there is none.
We don't know whether the toilet is inside the restaurant. 'Separate men's and women's toilets' appears only in copied listings; no one describes using it.
No one mentioned: Second floor · In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts disclosing payment2 of 11 posts
- Posts saying nothing either way9 of 11 posts
Posts that followed a TV spot
Of the 16 posts we gathered, 5 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
| 2026-10-14 | 2 posts in one day |
|---|
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2026-05 | 1 |
| 2026-08 | 8 |
| 2026-09 | 2 |
What we do not know
- Five posts call the bulgogi marinade sweet; one says it is neither too sweet nor too salty.
- Five posts walked or rode in: from exit 9 of Sinnonhyeon one block and round a corner, under ten minutes on foot from exit 9 of Gangnam, or by a single bus. One post names exit 7 instead.
- No post says they had to wait. One found few free seats around 1:30 pm; another had the room to themselves before 6 pm on a weekday, with guests streaming in after 7. A line about weekday queues came from someone who ate on a quiet weekend, so we did not count it. One post photographed a waiting area.
- Four posts went with family (a daughter, a child, a larger family group); none say they went with friends, and a party of three doesn't say who. Many posts call it good for work dinners, but mostly as a guess.
- All opening hours are copied from listings. Eight posts give Monday to Saturday 10:00-21:30, closed Sundays; two (May and August 2026) say weekdays until 22:00 and Saturdays until 21:30. One promotional piece alone lists daily 11:00-22:00 with a 15:00-17:00 break, which matches no one else.
- The most-cited price is 42,000 won for Seoul bulgogi; a party of three paid 61,000 won for three servings. Prices for single meals (gomtang at 11,000 won, lunch sets at 18,000-20,000 won) come from one post's copy of the menu board. An extra plate of mustard-leaf kimchi is given as 3,000 or 4,000 won.
- Nearly every post gives the phone number 0507-1411-1224; one gives 02-3482-1224. Reservations are said to be accepted, but no post booked ahead. The Naver booking discount and review rewards (29 July to 31 August 2026) were a promotion run by the restaurant.
- Five posts from 14-15 October 2026 are the same promotional script, down to the subheadings and sentence order. Three record no meal and were not counted; for the two that mention eating, we ignored the scripted parking and distance lines. Separately, two posts from August-September 2026 disclose paid sponsorship.
Sources (11)
Every number above was counted from the posts below.
- 신논현 점심 맛집 서울집에서 서울불고기를 먹어보아요 2026-09-14 · 나는 왜 맛있는 음식에 끌릴까? · via Daum
- 케미스트릿 강남역 맛집 서울집, 이가식당과 놀거리 데이트코스까지 2026-09-02 · 데이지의 감성여행 · via Daum
- 신논현 점심 맛집 서울집, 미나리곱창전골과 갓김치 조합 2026-08-30 · 일상의 솔루션 · via Daum
- [신논현 맛집] 수육전골이 맛있는 서울집 방문 후기 (특선전골, 육전회냉면, 신논현 맛집 추천) 2026-08-30 · 마미픽의 pick하는 일상 · via Daum
- [서울집] 신논현역 한식 맛집 서울집｜곱창전골 육전세트·육회비빔밥·비빔냉면 가족외식 추천 2026-08-27 · 짱구만두의 블로그 · via Daum
- 신논현 점심 맛집, 여행 후 귀국푸드로 좋은 한식맛집 : 서울집(서울집은 서울불고기가 맛있어요) 2026-08-26 · joyful blog · via Daum
- 신논현역 맛집 점심 회식 모임 장소 서울집 메뉴 서울불고기 육전비빔냉면 솔직후기 2026-08-26 · 빛나는 오늘 · via Daum
- 신논현역 맛집 서울집 수육전골 서울 불고기 전문점 2026-08-24 · 잘먹잘놀 마늘곤듀 · via Daum
- 신논현역 맛집 서울집, 특선수육전골과 명태회무침으로 딸과 근사한 점심 2026-08-24 · Carpe diem~Ma non tanto! · via Daum
- 신논현 점심 맛집 서울집 전골 맛집 모임 회식 추천 2026-08-23 · 너와 나의 일상 · via Daum
- 신논현역 맛집 서울집 저녁식사 2026-05-24 · 보라앙마 일상맛집미용 블로그 · via Daum
Of 388 candidate posts we opened 120 and kept 11 as evidence. We have not seen them all yet; another pass would add more.