Japanese
Hoho Sikdang
호호식당 Hoho is the Korean sound of a soft laugh, and sikdang simply means eatery.
Compiled from 4 blog posts read in fullSources →
A Japanese home-style restaurant on the first basement level of the Starfield COEX Mall (unit H103A). The salmon rice bowl (sake-don) is 18,000 won, the seafood bowl (kaisen-don) 25,000 won and the sea urchin oil pasta 22,000 won; rice bowls, cutlets and pasta come with miso soup. We read 30 posts dated 28 July to 23 October 2026. Most were about other shops with "Starfield COEX" in their names; 4 were about this place, and all 4 describe an actual visit. We saw no changes over that period.
Data as of · Published ·
Location & hours
- Address서울특별시 강남구 영동대로 513, 코엑스 지하1층 H103A호 (삼성동)513 Yeongdong-daero, Gangnam-gu, Seoul
- Phone0507-1468-3422
- Typical spend₩18,000 – ₩25,000
- Floor areaFloor area 206 m² · Status In business
When it opens
Of 3 posts: 3 wrote Daily 11:00–21:50.
| Daily | 11:00–21:50 | 3 of 3 posts |
|---|---|---|
| Break | 14:40–17:00 | 3 of 3 posts |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Expect a line at mealtimes. Three of the four visits mention waiting: one arrived for the 11 a.m. Saturday opening, was the last group seated straight away, and a line formed right behind them; one arrived at noon, queued, and got in quickly; one arrived at 6:50 p.m. on a Saturday behind 7 or 8 groups and waited 15 minutes. Staff hand out menus and take orders while you are still in line, two posts say, so food arrives almost as soon as you sit down. One post notes there is no CatchTable app sign-up — you stand outside the shop and wait.
- The room is bigger than the line suggests. Two posts call it large, and one says that is why the line moves fast. One describes it as so clean it felt like a hotel lobby. A July visitor was seated on a sofa bench.
What 4 bloggers said
sake-dong
Friendly staff
We read all 4 in full. The most common claims are “Had to wait” (3) and “Friendly staff” (2).
What they liked
What they struggled with
Things you can check on site
- Review event 1 of 4 posts
- Takeout 1 of 4 posts
- Complimentary tea or drink 1 of 4 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- Group visit 1 of 4 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
Getting inside
The address puts it on the mall's first basement level, but no post describes how they got down there. One says to head from the Starfield Library toward Zara Home and Xexymix; a post about another restaurant places it toward Youngpoong Bookstore, next to Nanpo.
No one says whether there is a step at the entrance or whether a wheelchair or stroller gets in. That means we don't know, not that it is inaccessible.
No one mentions where the toilet is or whether it is split by gender.
No one mentioned: Second floor · In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves2 of 4 posts
- Posts saying nothing either way2 of 4 posts
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2026-07 | 1 |
| 2026-10 | 3 |
What we do not know
- Posts disagree on portions. One says the karaage side arrived as an almost full plate; one found the salmon on the sake-don a little sparse for the price; one says the set for two filled the table and portions are nothing to worry about.
- Rice bowls run 18,000 to 25,000 won. One couple paid 40,000 won for a sake-don and the sea urchin pasta. One post took off a star for prices it called typical of COEX. No one gives the price of the set for two. One post mentions a review promotion that gets you a lemon cola or lemon soda.
- No post describes getting there by subway or bus — only how to find the shop inside COEX Mall.
- We know little about who people came with. One post describes a group of friends sharing several dishes; the rest just say "we" or "my companion." One post noticed quite a few solo diners.
- Three posts all give the same hours — 11:00 to 21:50 daily with a break from 14:40 to 17:00 — but all three copied them into a standard info box. No one gives a last-order time or a closing day.
- The phone numbers differ: two October posts give 0507-1468-3422, a July post gives 02-6002-3384. For reservations, the July post copies info saying the 6-to-9-person tables at the back can be booked through Naver, and an October post copies "private room available." Neither actually made a booking.
Sources (4)
Every number above was counted from the posts below.
- 삼성 코엑스 7년 연속 블루리본 일식 맛집｜호호식당 내돈내산 솔직.... 2026-10-22 · 푸늘의 수집 일기장
- 제발 좀 정신 차려 2026-10-16 · S2>◡̎<S2 · via Daum
- 호호식당 스타필드코엑스| 서울 코엑스맛집 블루리본맛집 카이센동.... 2026-10-14 · 다니의 낮과 밤ෆ
- 코엑스 맛집 호호식당 ｜ 사케동·우니파스타 내돈내산 후기 2026-07-28 · 지니로그
Of 368 candidate posts we opened 96 and kept 4 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.