Gilpost · Jongno-gu, Ikseon-dong
BakeryCafeWestern
Standard Bread
스탠다드브레드 익선 Seutaendeudeu Beuredeu Ikseon Standard Bread is the English brand name of a Seoul milk-bread chain; Ikseon is the hanok alley quarter of Jongno where this branch stands.
Compiled from 17 blog posts read in fullSources →
The Ikseon-dong branch of Standard Bread, a Seoul milk-bread chain, set at the far end of a hanok alley at Donhwamun-ro 11da-gil 40. You cross a planted courtyard on a glass path into a timber-raftered hanok, pick loaves onto a tray at the counter, and sit down with coffee or brunch. Loaves run from 4,900 won for the classic milk bread to 8,900 won for the salted loaf wearing a chocolate-cookie gat hat; brunch plates from 16,900 won (crème brûlée French toast) to 19,900 won (salmon Benedict); the americano is 5,000 won. We read 29 posts dated 20 August to 8 October 2026; 18 record an actual visit. The rest are about other branches or only pass by. An August post describes the shop as newly opened.
Data as of · Published ·
Location & hours
- Address서울특별시 종로구 돈화문로11다길 40, 1층 (익선동)40 Donhwamun-ro 11da-gil, Jongno-gu, Seoul
- Phone02-3277-0897
- Typical spend₩4,900 – ₩19,900
- Floor areaFloor area 93 m² · Status In business
When it opens
Of 10 posts: 9 wrote Daily 09:00–19:30.
| Daily | 09:00–19:30 | 9 of 10 posts |
|---|---|---|
| Last order | 19:00 | 9 of 10 posts |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Seven posts noted mostly foreign customers — one weekday-afternoon visitor saw almost no Koreans at all. Several describe tourists queuing to photograph the hat-wearing bread figures at the entrance.
- Five posts mention a review promotion: post a Naver or Kakao Map review, show it at the counter, and you get a whole-loaf rusk. Those who ate it called it crunchy-sweet, a little hard.
- Six posts describe sit-down seating split into rooms on either side of and behind the counter. One notes the tables are mostly for two, so larger groups should ask about joining them, and warns that parts of the hanok ceiling feel about 170 cm high — watch your head carrying a tray.
- Three posts, all weekday visits, found it quiet — low music, and a smaller room to the right of the counter good for talking. Nobody described a weekend.
1 more
- Three posts noted a Wi-Fi QR code on every table.
What 17 bloggers said
Maildeu Rong Beullaek
Quiet
We read all 17 in full. The most common claims are “Quiet” (3) and “Roomy” (2).
What they liked
What they struggled with
Things you can check on site
- Foreign customers in the room 7 of 17 posts
- Seats to sit and eat 6 of 17 posts
- Review event 5 of 17 posts
- Wi-Fi 3 of 17 posts
- Toilet inside 2 of 17 posts
- Large windows 2 of 17 posts
- Takeout 2 of 17 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- With a friend 4 of 17 posts
- Family visit 3 of 17 posts
- Came with children 2 of 17 posts
- Date 1 of 17 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
Getting inside
| Toilet inside | 2 of 17 posts |
|---|
No visitor said which floor the shop is on or whether stairs are involved; the '1F' in the address is copied text.
Nobody wrote about wheelchair or stroller access or a step at the door — unknown, not absent. One post notes you enter across a glass walkway, another that the glass was slippery in rain, and a third saw steps and level changes inside.
Two posts say the toilet is inside the shop — one called it fairly clean, the other noted it sits away from the seating. Nobody said whether it is split by gender.
No one mentioned: Second floor · In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves3 of 17 posts
- Posts saying nothing either way14 of 17 posts
Posts that followed a TV spot
Of the 20 posts we gathered, 3 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2026-08 | 4 |
| 2026-09 | 10 |
| 2026-10 | 3 |
What we do not know
- Waiting splits one to one: one weekday visitor waited about five minutes for a table, another found no wait at a weekday lunch. One notes tables free up around 5–6 pm. No post describes a weekend.
- No visitor described the walk from a station; '3 minutes from Jongno 3-ga exit 3' appears only in copied info blocks.
- Nine posts give the same hours — daily 09:00–19:30, last order 19:00, brunch until 17:30 — all copied from info blocks. One post says 09:00–21:30 but also has the street number wrong. No post mentions a closing day.
- One post called the prices steep but the food good. A brunch plate plus coffee comes to over 20,000 won by the listed prices, though nobody wrote down a total bill.
- Four posts list the phone number 02-3277-0897 in info blocks; nobody asked whether reservations are taken.
- Two posts disagree on what occupied the site before — one says a dessert shop called Silladang, the other a Thai restaurant. Neither is this shop, so we did not split the timeline.
Sources (17)
Every number above was counted from the posts below.
- 익선동 스탠다드브레드 후기｜갓 쓴 식빵과 한옥 중정, 둘이 방문하.... 2026-10-02 · 고집돌
- 익선동 예쁜 베이커리 스탠다드브레드 (feat. 크림브륄레 프렌치토스.... 2026-10-01 · higoing
- [서울 아이와 함께 갈만한] 18개월 아이와 다녀온 고즈넉한 한옥 골.... 2026-10-01 · 봄여름이와 함께하는 사계절의 일상
- [익선동] 한옥골목 식빵맛집 브런치카페 ‘스탠다드브레드’ 후기 2026-09-28 · 관광객 코스프레 하는 미용하는 도민
- [Rinlog] 익선동 & 서순라길 & 종로야장! 추워지기 전에 열심히 놀러다.... 2026-09-26 · 또리린의 또 하루
- 종로한옥카페 스탠다드 브레드, 한옥 분위기와 다양한 빵을 즐길 수.... 2026-09-25 · 또영차영차의 정거장
- [아이랑 서울 나들이] 명동 난타부터 청계천·탑골공원 역사 탐방, .... 2026-09-24 · 좋은하루 행복한 여행
- 26.09.17_익선동 걷다가 식빵이랑 눈 마주침_스탠다드브레드 익선_내.... 2026-09-17 · 드디어 결혼합니다!
- 프렌치토스트 맛집, 스탠다드브레드, 익선 카페,식빵 맛집, 내돈내.... 2026-09-16 · 하루종일 머 먹을까
- 종로 한옥 베이커리 브런치 카페 추천 :: 스탠다드브레드 익선동 웨.... 2026-09-15 · 맛집 찾는 윤당이
- 익선동) 카페 스탠다드 브레드익선, 브런치 카페, 익선동 식빵, 익.... 2026-09-08 · extraordinary
- 익선동에 이런 식빵집이? 외국인도 발길 멈춘 ‘갓 쓴 식빵’ 2026-09-07 · 놀크중 | 놀면서 크는 중
- 익선동카페 스탠다드 브레드 익선 2026-09-06 · 초롱이의 하루
- 익선동 카페 추천/외국인도 내국인도 줄 서는 스탠다드브레드 익선,.... 2026-08-30 · 브라보유사나라이프
- (익선 카페) 스탠다드브레드 익선 데이트 카페 후기 : 브런치까지 즐.... 2026-08-27 · 한량한냥냥 맛집 탐방 블로그
- 익선동 카페 스탠다드 브레드, 귀여운 식빵 가득한 한옥카페 솔직후.... 2026-08-25 · 하미의 소소한 일상에서 오늘도 스마일~
- 써울. 스텐다드브래드 익선 2026-08-22 · 비비밤의 일상 한 컷
Of 327 candidate posts we opened 120 and kept 17 as evidence. We have not seen them all yet; another pass would add more.