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새벽연어
saebyeok yeoneo 새벽연어 4 of 14 ordered itGenerated by AI from 4 posts. Not a photograph of this shop. © Gilpost · no unauthorised reproduction

Gilpost · Gangnam-gu, Sinsa-dong

BarJapanese

Izakaya Ugyu Sinsa-jeom

이자카야 우규 신사점 Ugyu joins u (牛, cow) and gyu (read here as salmon) — the shop says the name marks it as a house for beef tartare and salmon.

Compiled from 14 blog posts read in fullSources →

A salmon-and-beef-tartare izakaya on the Sinsa-dong food alley (Apgujeong-ro 2-gil), near exit 8 of Sinsa Station. People come for aged salmon sashimi (24,000 won) and yuzu-honey beef tartare (21,000 won), plus drinking dishes such as seared beef tataki, spicy roe stew and sake-steamed clams (19,000 won each) and a chicken-and-beef-intestine stew (24,000 won). A September 2025 post described it as newly opened; it opens at 5 pm. We read 30 posts from September 2025 to October 2026. Four were about other branches with the same name (Suwon Ingye-dong, Sharosu-gil, Bangi-dong, Magongnaru) and were set aside; 14 were written by people who actually went. The other 12 were near-identical promotional pieces or a duplicate post, and we did not count them.

Data as of · Published ·

Location & hours

  • Address서울특별시 강남구 압구정로2길 46, 1층 13호 (신사동)46 Apgujeong-ro 2-gil, Gangnam-gu, Seoul
  • Typical spend₩3,000 – ₩24,000
  • From the station1 posts say it is walkable from the station.
  • Floor areaFloor area 66 m² · Status In business

When it opens

Of 7 posts: 7 wrote Daily 17:00–02:00.

When it opens
Daily17:00–02:007 of 7 posts
Last order01:006 of 6 posts

Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.

What sets it apart

  1. Beans arrive as soon as you sit down. Seven of the visit posts mention them, calling them variously peas, edamame or kidney beans. One September 2025 post added that tea is served instead of plain water.
  2. You order from a device at the table. Three posts say so: a kiosk at every table (September 2025), a kiosk (March 2026), and a tablet (September 2026).
  3. There is a receipt-review reward, but what it gets you varies by post. Four posts mention it: in September 2025 the kiosk offered 2,000 won off plus a highball, while two September 2026 posts got a highball and six takoyaki. One other post used a Naver Place coupon to get a grapefruit highball for 3,000 won.
  4. Several dishes run hot. Six posts mention spice: the kimchi udon was hot and peppery, the roe stew fiery, and one group asked for the buldak noodles to be made milder for friends who could not take the heat.
2 more
  1. Four posts call the portions large: the 24,000-won stew was described as effectively a portion for two, and the kimchi udon as so full it looked like fish-cake stew. No post said it was expensive; three said it was good value.
  2. The front is glass. Three posts mention the big windows or seats facing them. One of them sat by the window and advised against it, because many people smoke right outside.

What 14 bloggers said

4/14Most ordered
saebyeok yeoneo
6/14Most-said good thing
Spicy
0/14Posts disclosing payment

We read all 14 in full. The most common claims are “Spicy” (6) and “Large portions” (4).

What they liked

Spicy6 of 14 posts
Large portions4 of 14 posts
Clean3 of 14 posts
Not expensive3 of 14 posts
Roomy2 of 14 posts
Returning customer2 of 14 posts
Crispy batter1 of 14 posts
Friendly staff1 of 14 posts
Sweet1 of 14 posts

Things you can check on site

  • Complimentary starter 7 of 14 posts
  • Review event 4 of 14 posts
  • Self-order screen 3 of 14 posts
  • Large windows 3 of 14 posts
  • Takes reservations 1 of 14 posts
  • Coupon 1 of 14 posts
  • Reachable by transit 1 of 14 posts
  • Complimentary tea or drink 1 of 14 posts

These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.

The most ordered dish is saebyeok yeoneo (새벽연어) — 4 of 14 posts.

The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place

18 more dishes

Who came, and with whom

  • With a friend 4 of 14 posts
  • Date 3 of 14 posts

Where it is

Map showing where Izakaya Ugyu Sinsa-jeom is

We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.

From the station

1 posts say it is walkable from the station.

Getting inside

No visitor wrote about which floor it is on or whether there are steps. The address says first floor; that is all we have, and it does not rule anything out.

We do not know whether the entrance has a step or can take a wheelchair or stroller. Nobody wrote about it.

We do not know whether the toilet is inside or whether it is separated by sex. Nobody wrote about it.

No one mentioned: Second floor · In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Toilet inside · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.

How to read these posts

  • Posts saying they paid themselves3 of 14 posts
  • Posts saying nothing either way11 of 14 posts

Posts that followed a TV spot

Of the 26 posts we gathered, 12 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.

2026-05-282 posts in one day
2026-05-272 posts in one day

We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.

When the posts appeared

09110305060709
Month by month
MonthPosts
2025-091
2025-111
2026-031
2026-051
2026-061
2026-072
2026-097

What we do not know

  • Reports on size disagree. Two posts found it very roomy; one called it small, with a single dining hall; another said there are not many tables, so it suits small groups.
  • No post reports waiting. One post from a March 2026 visit found plenty of free seats around 7 pm; two others said it filled up quickly around 7. One guessed it gets hard to find a seat after 9, and one booked ahead for 6:30 on a Tuesday.
  • Only one post describes the walk itself: about five minutes from exit 8 of Sinsa Station. The '314 m from exit 8' and 'four-minute walk' lines in other posts were copied from listings. Nobody wrote about getting there by bus.
  • Seven posts give the same opening hours, daily 5 pm to 2 am with last orders at 1 am, but all of them copied it from a listing. No post mentions a closing day, and none says how late they actually stayed.
  • Prices for the same dish did not change between September 2025 and September 2026; the beef tataki was 19,000 won at visits in both September 2025 and March 2026. No post gave a total bill; several describe two people sharing two dishes with drinks.
  • Four posts give the same phone number, 0507-1449-2270. One post booked ahead but did not say whether by phone or app.
  • Ten posts dated 10 May to 4 June 2026 repeat the same phrases in the same order (brown-and-black interior, over ten years in the trade, beef slaughtered the same day) and never say what was ordered or what it cost. We treat them as the shop's own copy and did not count them. 'Slaughtered the same day' and 'aged Norwegian salmon' are likewise the shop's claims.
  • The buldak knife-cut noodles with beef tartare (24,000 won) was called a new dish in a July 2026 post; it does not appear in earlier posts.

Sources (14)

Every number above was counted from the posts below.

  1. [서울 신사] 이자카야 우규 신사점 분위기 맛집 | 새벽 연어 명란크림우동 후기 2026-09-19 · 취향 수집 ⋆ ₊ ゚ ☽ * ₊ ⋆ · via Daum
  2. [서울/신사]신사역에서 육회 연어 메뉴로 추천드리고픈 ‘이자카야 우규‘ 2026-09-19 · Summertime · via Daum
  3. 이자카야 우규 신사점 🥩🐟 육회 연어 맛집 이자카야 2026-09-15 · 정글링의 우당탕탕 · via Daum
  4. [신사역 이자카야] 두툼한 연어와 육회가 매력적인 “이자카야 우규” 2026-09-11 · exxjuu · via Daum
  5. 신사 데이트 코스|공효진,신민아 네컷사진부터 이자카야 우규까지💕 2026-09-11 · 현지가 직접 가보고 기록하는 현지인 탐방기 · via Daum
  6. 2026년 8월의 마지막 진리 / 신사전 , 한화생명볼파크 , 태평소국밥 2026-09-08 · 진리가 진리를 사랑하는 세계 · via Daum
  7. 이자카야 우규 | 신사역 생연어 하이볼 맛집 | 모임 장소 추천 2026-09-01 · 사진과 기록 · via Daum
  8. 이자카야 우규 신사점 내돈내산 | 신사역 안주맛집 육회비빔밥·한우곱도리탕 추천 2026-07-31 · 또또의 Pick! 리뷰노트 · via Daum
  9. 신사역 연어, 육회 맛집 이자카야 우규 신메뉴 후기 2026-07-07 · 하디서울 수트하우스
  10. 신사동 가로수길 2차 술집 '이자카야 우규 신사점' 내돈내산 솔직후.... 2026-06-02 · 론론의 소확행 기록
  11. 서울 신사동 작지만 분위기 좋고 가성비 좋은 이자카야술집"이자카.... 2026-05-08 · 현명한 투자자의 바른 길잡이
  12. 신사 가로수길 맛집. 신사 세로수길 맛집 추천. 신사 육회 맛집. 가.... 2026-03-30 · 까꿍베베 & 보상이야기
  13. 가을 ㅅrㄹ6ㅎF🍂 2025-11-01 · 하나면 하나지 둘이겠느냐 · via Daum
  14. [맛집/내돈내산] 이자카야 우규 신사점 2025-09-15 · 끄적끄적 나의 기록

Of 406 candidate posts we opened 87 and kept 14 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.