Gilpost · Mapo-gu, Donggyo-dong
Western
LOTTERIA
롯데리아 홍대점 Lotteria Hongdae-jeom Hongdae-jeom simply means the Hongdae branch — this is the Lotteria burger chain's store by Hongik University Station.
Compiled from 10 blog posts read in fullSources →
A Lotteria burger outlet on the ground floor of the L7 Hongdae hotel building, right by Exit 1 of Hongik University Station. You order at a kiosk and collect your food from a locker-style pickup box, and many visitors came mainly to try that system. Only two posts, both from July 2026, give prices: 5,100 won for a plain shrimp burger, 7,900 won for the Ria Thick Shrimp alone or 9,900 won as a set. We read 28 posts from May 2025 to October 2026: 15 ate here, 1 only described the store, and 12 were set aside as other Lotteria branches or branches we could not identify.
Data as of · Published ·
Location & hours
- Address서울특별시 마포구 양화로 141, 롯데호텔 L7홍대 1층 (동교동)141 Yanghwa-ro, Mapo-gu, Seoul
- Phone02-3143-1843
- Typical spend₩5,100 – ₩9,900
- From the station4 posts say it is walkable from the station.
- Floor areaFloor area 280 m² · Status In business
When it opens
Of 5 posts: 4 wrote 05:00–04:00.
| No day given | 05:00–04:00 | 4 of 5 posts |
|---|---|---|
| Last order | 03:30 | 2 of 2 posts |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Ordering is by kiosk; seven posts said so. Several described the same steps: scan the barcode at the bottom of your receipt, find the pickup box showing your number, and knock on it to open it. You pour your own drink and pick up your own straws and napkins. It is not entirely unstaffed, though. One post said a staff member came straight away when they pressed the help bell, another said you can call staff from the kiosk, and a third noticed people cooking out back. One post warned that cash is not accepted.
- Three posts called it clean. One noted the tables were clean even though the store is unstaffed, and another said it is cleaned regularly.
What 10 bloggers said
gamjatwigim·yangnyeom gamja
Clean
We read all 10 in full. The most common claims are “Clean” (3) and “Crispy batter” (2).
What they liked
What they struggled with
Things you can check on site
- Self-order screen 7 of 10 posts
- Reachable by transit 4 of 10 posts
- Seats to sit and eat 4 of 10 posts
- Second floor 2 of 10 posts
- Large windows 2 of 10 posts
- In a basement saying it is not 2 of 10 posts
- Air conditioned 1 of 10 posts
- Takeout 1 of 10 posts
- Phone charging 1 of 10 posts
- Foreign customers in the room 1 of 10 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- With a friend 2 of 10 posts
- Solo visit 1 of 10 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
From the station
4 posts say it is walkable from the station.
Getting inside
| Second floor | 2 of 10 posts |
|---|---|
| In a basement | yes 0 · no 2 (of 10 posts read) |
| Toilet inside | yes 0 · no 1 (of 10 posts read) |
Two posts said the ground floor holds the kiosks, the pickup boxes and a few seats, with more room half a floor up. One of them recommended sitting upstairs because the pickup numbers are shown there too. Two posts described tiered one- and two-person seats facing a big window onto the main road, and one compared them to a lecture hall. Two posts said the entrance is at street level.
Nobody mentioned whether there is a step at the entrance or whether a wheelchair or pram can get in. Several posts described going through an automatic door and down a long corridor, and one said the entrance was a small door at the far end that was hard to find. We also don't know whether the upper seating can be reached without stairs.
One post said the toilet is outside the store but inside the building; another said you need the code printed on your receipt to get in. Nobody said whether there are separate men's and women's toilets or an accessible one.
No one mentioned: Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves7 of 10 posts
- Posts saying nothing either way3 of 10 posts
Posts that followed a TV spot
Of the 11 posts we gathered, 1 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2025-05 | 1 |
| 2025-08 | 1 |
| 2026-01 | 1 |
| 2026-07 | 2 |
| 2026-08 | 4 |
| 2026-09 | 1 |
What we do not know
- Only one post mentioned waiting: no queue at a weekday lunch, and an app order ready within 10 minutes. Another post said weekends are busy, so check for a free seat before ordering, and found 3 to 4 pm busier than noon to 1 pm. One more said they ended up at a three-person table on a weekend because nothing else was free.
- Four posts said who they came with: two with friends, one alone, and one that only said there were two of them. One post found it easy to eat alone because many other customers were by themselves.
- Opinion on price splits one to one. One post found the Ria Thick Shrimp a bit expensive; the other called it good value, with the set still under 10,000 won. These are the only two posts that give prices. Another post noted a sign saying that, as a special-format store, some items may be missing and some coupons cannot be used.
- Five posts gave the same opening hours, 5 am to 4 am the next day, and two gave a last order of 3:30 am. One described it as open 24 hours with a break from 4 to 5 am. Most of these were copied from the store's listing. No post mentioned a closing day.
- Two posts copied down the phone number, 02-3143-1843. Nobody said whether the store normally takes bookings. One post described a December 2025 Christmas pre-order event when staff met customers at the door and two tables were laid out as reserved seats.
- Three of the 15 posts follow the same format: a 'paid it myself' headline followed by emoji-labelled address, hours and phone fields. One reads like search-engine copy, with headings such as 'pros and features' and 'tips and cautions'. We counted them because they say what was eaten, but we treated their info fields as copied and did not rely on them.
Sources (10)
Every number above was counted from the posts below.
- [홍대 맛집] 롯데리아 새우버거 세트 내돈내산 후기 (무인운영 매장, 픽업 방법) 2026-09-12 · 사는 이야기 · via Daum
- 홍대입구역 햄버거 롯데리아 무인 매장 이용 후기 2026-08-23 · 은둘이의 하루 · via Daum
- 최초 무인매장 롯데리아 홍대 2026-08-20 · 늘 가고싶은 곳 · via Daum
- O N E D A Y ; 2026. 08. 15. 토 < 물속에서 만난 친구들🐟🌊💙🙋🏻♀️✨️ > 2026-08-19 · DUZE UNIVERSE * DUZE IN WONDERLAND · via Daum
- [홍대입구역] 홍대 롯데리아 홍대점 무인매장 내돈내산 2026-08-17 · .zip · via Daum
- 롯데리아 신메뉴 리아 두툼새우 내돈내산 솔직후기 2026-07-26 · 모두 잠수 준비 · via Daum
- 롯데리아 신메뉴 리아두툼새우 기존 새우버거와 비교 내돈내산후기 2026-07-20 · ianni_log ✈️ · via Daum
- 홍대 롯데리아 디저트 사전예약 이벤트 떼리앙 띠부씰 5종 완성 2026-01-09 · 행복하게 즐겁게♬ · via Daum
- [홍대] 롯데리아 신메뉴 청양 바삭 통새우버거 / 청양 칠리 새우 베이컨 솔직 후기 2025-08-31 · 당이 · via Daum
- 롯데리아 홍대점 내돈내산 후기 2025-05-01 · ᵐᵉᵒʷ⑅ܻ · via Daum
Of 453 candidate posts we opened 120 and kept 10 as evidence. We have not seen them all yet; another pass would add more.