BakeryCafe
La Farina
라파리나 Raparina La farina is Italian for 'flour'; several posts say the name is meant to stress good flour.
Compiled from 25 blog posts read in fullSources →
La Farina is a bagel shop in a red-brick building with a giant bagel on its facade, up Jahamun-ro from Gyeongbokgung Station exit 3, across from Tongin Market. You pick bagels from the ground-floor counter with tongs and a tray, pay, and eat with coffee on the first or second floor or outside, or take them away. The bagels are baked in a wood-fired oven: salt bagel 3,800 won, plain oven bagel 3,500 won, chive-and-scallion cream cheese 6,800 won, and cream-and-fruit 'sand bagels' from 8,300 to 10,500 won; in summer there is bingsu from 16,000 (red bean) to 32,000 won (fresh mango). Twelve posts mention a toaster or mini oven for warming bagels yourself. We read 30 posts dated September 4, 2025 to October 5, 2026; 25 of them describe an actual visit.
Data as of · Published ·
Location & hours
- Address서울특별시 종로구 자하문로 44, 청민 2층 (창성동)44 Jahamun-ro, Jongno-gu, Seoul
- Phone02-723-2004
- Typical spend₩3,200 – ₩32,000
- From the station10 posts say it is walkable from the station.
- Floor areaFloor area 30 m² · Status In business
When it opens
Of 18 posts: 9 wrote Daily 09:30–21:00, 4 wrote 09:30–21:00, 2 wrote Weekends 09:30–21:00.
| Daily | 09:30–21:00 | 9 of 18 posts |
|---|---|---|
| No day given | 09:30–21:00 | 4 of 18 posts |
| Weekends | 09:30–21:00 | 2 of 18 posts |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Three posts found it quiet and two did not. All three quiet ones were talking about the second floor (one found it empty at lunchtime); the two others mention a steady stream of customers, one describing the ground floor as packed with people ordering, collecting, and delivery riders, and advising diners to go upstairs.
- Ten posts mention window seats: the ground-floor windows and the second floor's large glass front look out toward Inwangsan, and several posts say they sat by the window.
- Six posts mention outdoor seating. One autumn visitor enjoyed sitting outside in the breeze; two midsummer posts skipped it because of the heat.
- Fourteen posts call it spacious and one says it is not a huge café; another found the ground floor a bit cramped and the second floor much roomier. The '50 seats' figure several posts repeat comes from the shop's own description.
7 more
- Ten posts describe walking from Gyeongbokgung Station: straight up Jahamun-ro from exit 3, in 2-3 to 6 minutes. Several note it sits on the main road and is easy to find.
- Ten posts took bagels home. Several froze them and ate them over the next days; the bag comes printed with storage (up to two weeks frozen) and reheating tips. One post says staff advised against carrying a cream-filled sand bagel on a long trip because it would melt.
- Fourteen posts ordered coffee. The signature La Farina latte (5,500 won) is described as nutty from aged milk; the Ododok latte (5,800 won) has raw sugar at the bottom that crunches. Two posts switched their americano to decaf.
- On sweetness, five posts say things were less sweet than expected (sand-bagel cream, Valrhona chocolate, mocha bagel, Ododok latte) and one found it too sweet: the sorbet on the Korean-melon bingsu masked the melon.
- Five posts found portions large: one says a single sand bagel is closer to a meal than a snack, another was full after half a jambon bagel.
- Two posts say you get a free salt bagel for leaving a Naver receipt review.
- Five posts are repeat visits; one bought three bagels, then came back the same day before heading home to Ulsan and bought four more.
What 25 bloggers said
sogeum begeul
Roomy
We read all 25 in full. The most common claims are “Roomy” (14) and “Clean” (7).
What they liked
Where they disagree
| Quiet | yes 3 · no 2 |
|---|
Things you can check on site
- Second floor 22 of 25 posts
- Coffee served 14 of 25 posts
- In a basement saying it is not 12 of 25 posts
- Takeout 10 of 25 posts
- Reachable by transit 10 of 25 posts
- Large windows 10 of 25 posts
- Outdoor terrace seating 6 of 25 posts
- Toilet inside 6 of 25 posts
- Review event 2 of 25 posts
- Open kitchen 2 of 25 posts
- High ceiling 1 of 25 posts
- Phone charging 1 of 25 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- With a friend 3 of 25 posts
- Family visit 2 of 25 posts
- Date 2 of 25 posts
- Group visit 1 of 25 posts
- Came with children 1 of 25 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
From the station
Ten posts describe walking from Gyeongbokgung Station: straight up Jahamun-ro from exit 3, in 2-3 to 6 minutes. Several note it sits on the main road and is easy to find.
Getting inside
| Second floor | 22 of 25 posts |
|---|---|
| In a basement | yes 0 · no 12 (of 25 posts read) |
| Toilet inside | 6 of 25 posts |
| Separate restrooms | yes 0 · no 1 (of 25 posts read) |
Seating is on two floors. The ground floor holds the display, the oven and the counter; twenty-two posts say there are seats upstairs too. The second floor is done in deep green with wooden furniture, and posts mention wide tables and power outlets. One post says staff asked them to find a seat first, so they claimed a table upstairs before coming down to order.
No post says whether there is a step at the entrance or whether a wheelchair or stroller can get in. That does not mean there is a problem, only that nobody wrote about it. One post mentions stairs to the second floor; none mentions an elevator.
Six posts say the restroom is inside, on the second floor; they describe it as clean, and one notes spare tissue was stocked.
Only one post says clearly whether the restroom is split by gender: it is unisex. Two others say 'shared' without making clear whether they mean unisex or shared with the building, so we did not count them.
No one mentioned: Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Accessible toilet. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts disclosing payment1 of 25 posts
- Posts saying they paid themselves1 of 25 posts
- Posts saying nothing either way23 of 25 posts
Posts that followed a TV spot
Of the 30 posts we gathered, 5 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2025-09 | 1 |
| 2026-03 | 1 |
| 2026-05 | 4 |
| 2026-06 | 4 |
| 2026-08 | 1 |
| 2026-09 | 5 |
| 2026-10 | 9 |
What we do not know
- No post describes queuing. One weekday 2 p.m. visitor walked straight in. Instead, several posts ran into sold-out items (fig sand bagel, pollock-roe potato bagel, scallion cream cheese bagel); one was told a fresh batch would come out in 20-30 minutes. We don't know about weekend waits.
- Opening hours vary a little between posts. Thirteen give 9:30 a.m. to 9 p.m. daily (most add that the second floor closes at 8 p.m.), two give 10 a.m. to 9 p.m., and two say it opens at 9 a.m.; one September 2025 post has 10 a.m. on weekdays and 9:30 on weekends. Nearly all of this is copied from listings, and no post mentions a closing day, so check before you go.
- Prices mostly match across posts, with a few splits: fig bagel 4,500 won (June and September 2026) vs 4,300 (one October post), pretzel bagel 3,500 vs 3,200, chocolate sand bagel 8,500 vs 8,800. There are too few posts to say whether prices went up or down. One post found the 32,000-won mango bingsu too expensive; two found prices reasonable.
- Many posts give the phone number 02-723-2004, but none says whether you can book by phone. One lists 'reservations: no' without saying how it knows.
- Two clusters of posts share the same promotional copy: several from late September to early October 2026 repeat a line about a chef with 20 years of cooking and 10 years in Europe, and several from May 2026 repeat '10 years at a Michelin-starred restaurant in Italy' and 'baked and discarded the same day'. One post discloses sponsorship, one says the writer paid, and the rest say nothing. The chef's résumé, the certified pizza oven and the TV appearance are the shop's own claims, so we did not count them.
Sources (25)
Every number above was counted from the posts below.
- 경복궁산책 서촌 베이글맛집 화덕베이글 라파리나본점 2026-10-05 · [부의 끌어당김]위드리치
- 서촌 맛집 샌드베이글 라파리나 2026-10-05 · # · via Daum
- 서촌 카페 최애 베이글 맛집｜라파리나 서촌본점 2026-10-05 · hee. log
- 서촌 베이글 맛집 라파리나, 요즘 핫한 무화과 샌드베이글 먹어봤어.... 2026-10-05 · * 메이쥬니 뷰티/패션 블로그 *
- 서울 서촌 카페 경복궁역 베이커리 샌드 베이글 맛집 라파리나 본점 2026-10-04 · 야지 · via Daum
- [라파리나] 서촌 베이글 맛집 라파리나화덕에 구운 샌드베이글과 .... 2026-10-04 · 화창한 오늘의 일상스토리 (맛집, 여행, 쇼핑) ❤️
- 서촌 베이글 맛집 라파리나 베이글, 종류 가득한 경복궁역 카페 2026-10-03 · 조금 느린 여행지도
- [서촌 맛집] 라파리나 / 샌드베이글도 잘하는 화덕 베이글 맛집 솔직후기 2026-10-02 · 잘살고 잘먹자 · via Daum
- 서촌 빵지순례 나 혼자 산다에 나온 그 베이글 맛집 경복궁역 근처 .... 2026-10-01 · 오늘하루,맛집카페여행
- [라파리나] 서촌 카페 샌드 베이글이 맛있는 베이글 맛집 2026-09-30 · 이불요정은 탈주중 · via Daum
- 통인시장 서촌마을 베이글 맛집 라파리나 메뉴 주차 재방문 후기 2026-09-30 · 두둠칫을 사랑하는 아줌마의 힐링여행 · via Daum
- 서촌 카페 추천 라파리나 서울 베이글 맛집 2026-09-19 · 보통날 · via Daum
- [서촌 카페] 카라멜 빙수와 샌드베이글이 맛있는 '라파리나 서촌본점'🥯 2026-09-08 · 위니의 꿀단지 · via Daum
- 서촌맛집 라파리나 블루베리 샌드베이글과 팥빙수 즐긴 서촌 카페 2026-09-04 · Happy Memories · via Daum
- 라파리나 서촌 본점 참외빙수, 베이글 솔직 후기 2026-08-30 · Gom's diary
- [서촌 카페] 라파리나, 굴림, 미드메 디저트 데이트 2026-06-18 · 빵럽의 달달한 인생
- 서촌 베이글 라파리나 서촌본점, 잠봉베이글 샌드위치+부추&대파 크.... 2026-06-06 · 당신이 왜 날 사랑하지 않겠어
- 서촌 베이글 맛집 ｜라파리나, 무화과 베이글이 맛있는 경복궁 베이커리 카페 2026-06-06 · 리오레의 냠냠일지 · via Daum
- 서촌 베이글 I 30가지 이상 베이글을 판매하는 나혼자산다 서촌 빵지.... 2026-06-06 · 부동산, 여행, 맛집 탐험가
- 서촌 베이글 라파리나 빵지순례하기 좋은 베이커리 카페 2026-05-27 · 취향을 얹은 여행
- 서촌 맛집 시리즈 라파리나 서촌본점 2026-05-23 · 책읽는 즐거움
- [예쁜 경복궁 카페] 라파리나 서촌본점 소금베이글이 맛있는 서촌 .... 2026-05-18 · 초코맘의 불굴의 육아여행기
- 서촌 빵지순례 무조건 들려야 하는 미슐랭 셰프의 베이글 맛집 라파.... 2026-05-14 · ✨️Briller+
- 서촌 경복궁역 베이글 맛집 '라파리나' 본점 (두바이초코 베이글, 주.... 2026-03-05 · 달콤한 큐레이션
- 라파리나 서촌, 경복궁 근처 다양한 베이글 맛집 2025-09-04 · 주관적의견+사실적정보 기록
Of 327 candidate posts we opened 58 and kept 25 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.