BarJapanese
Hoihoi
호이호이 The house says hoihoi is Japanese for loose and dangling — an invitation to loosen up over a drink, and a joke that the staff are all men.
Compiled from 7 blog posts read in fullSources →
A Japanese-style izakaya in an alley running from Gwangalli Beach toward Millak-dong, Busan. It opens at 8 pm and runs until 6 am; most dishes cost 17,000–28,000 won, you sit at a bar counter and order by QR code. Its draw is a free menu item, the 'fairy summons', which brings a staff member out to sing or pour your drink. Per the shop's own introduction, the space was Ikemens' Gwangan branch until 5 January 2026 and reopened as Hoihoi. We read 17 posts dated 22 April to 29 September 2026; 7 describe an actual visit. Nine of the other ten restate a TV segment that aired on 4 September.
Data as of · Published ·
Location & hours
- Address부산광역시 수영구 광안해변로295번길 39, 1층 (민락동)39 Gwanganhaebyeon-ro 295beon-gil, Suyeong-gu, Busan
- Phone010-8441-6880
- Typical spend₩5,000 – ₩28,000
- Floor areaFloor area 61 m² · Status In business
When it opens
Of 3 posts: 2 wrote Daily 20:00–06:00.
| Daily | 20:00–06:00 | 2 of 3 posts |
|---|---|---|
| Last order | 05:00 | 3 of 3 posts |
Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.
What sets it apart
- Four visitors credit the staff with making the night: a staff member suddenly breaking into song, a singer who switched into a fairy costume to pour drinks, the owner sending free gyoza for a friend who couldn't eat cheese, and a free highball and Polaroid for a table that cheered along. The show is not constant, though — one visitor who came at opening was told the 'fairy owner' appears only in the small hours, and another who came for the singing left disappointed because it was quiet.
- Seating is at the bar. Three visitors said every seat is at the counter — a U-shaped bar, 'all counter seats', three friends sitting around an L-shaped corner. A fourth said 'mostly counter seats', which leaves open whether anything else exists. Two mentioned an open kitchen, and two mentioned coat hooks behind the stools.
- You order on your phone via a QR code at your seat, as three visitors wrote. One added that sides alone are fine as long as the total reaches 20,000 won.
- One visitor waited: arriving ten minutes before opening on a Saturday in July 2026, they found a crowd already queuing outside, and food was slow because everyone was seated at once. Another, at about 9 pm on a Friday in April, got the last free seats.
1 more
- One visitor noted complimentary hardtack crackers as a bar snack, and tea instead of plain water.
What 7 bloggers said
maekom tomato nabe
Friendly staff
We read all 7 in full. The most common claims are “Friendly staff” (4) and “Crispy batter” (2).
What they liked
What they struggled with
Things you can check on site
- Self-order screen 3 of 7 posts
- Counter seating only 3 of 7 posts
- Open kitchen 2 of 7 posts
- Complimentary tea or drink 1 of 7 posts
- Complimentary starter 1 of 7 posts
- Separate restrooms 1 of 7 posts
- Toilet inside 1 of 7 posts
- Beer served 1 of 7 posts
These are raw counts, not percentages. Someone who did not mention something is not someone who disagreed.
Who came, and with whom
- With a friend 6 of 7 posts
- Came by car 1 of 7 posts
Where it is
We could not find this shop’s own listing on Naver Map, so the link searches for its Korean name around this spot instead.
Getting inside
| Toilet inside | 1 of 7 posts |
|---|---|
| Separate restrooms | 1 of 7 posts |
We don't know about floors. The address says ground floor and one visitor called it a standalone building in an alley, but no one described the entrance level.
No post says whether there is a step at the door or whether a wheelchair or pushchair can get in — not that there isn't, just that no one wrote about it. Note that the seating is all at a bar counter.
Only one visitor mentioned the toilets: inside the bar and separated by gender. No one else covered them.
No one mentioned: Second floor · In a basement · Lift to the floor · Ramp at the door · Step at the entrance · Step-free access · Accessible toilet. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.
How to read these posts
- Posts saying they paid themselves2 of 7 posts
- Posts saying nothing either way5 of 7 posts
Posts that followed a TV spot
Of the 17 posts we gathered, 10 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.
| 2026-09-04 | 8 posts in one day |
|---|
We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.
When the posts appeared
Month by month
| Month | Posts |
|---|---|
| 2026-04 | 1 |
| 2026-06 | 1 |
| 2026-07 | 1 |
| 2026-08 | 3 |
| 2026-09 | 1 |
What we do not know
- Atmosphere depends on the hour. Two visitors found it quiet — one, arriving early, felt awkward being the only loud table — while two others described singing and a lively room.
- Seasoning varies by dish: one visitor found the fish-cake broth very salty, another found the karaage lightly seasoned.
- Opening hours have changed. An April 2026 post gave 7 pm to 5 am (last order 4 am); from June posts say until 6 am, and seven posts from July give 8 pm to 6 am daily (last order 5 am). All are copied listings; no post mentions a closing day.
- Prices come from copied menus; no visitor gave a total bill. Tebasaki was 16,000 won in one May 2026 post and 17,000 won in September. Two visitors said prices were fair — 'good value', 'mid-range for Gwangalli' — and none called it expensive.
- No visitor described getting there by subway or bus; some say it is a short walk from Gwangalli Beach.
- Six of the seven visitors went with friends. None went with family, with children, or alone.
- Several posts list the phone number 010-8441-6880, which one TV recap says is a personal mobile. Whether you can book is unsettled — one visitor only suggested checking CatchTable on weekends.
- We did not count nine TV-recap posts from 4–5 September 2026. Three share one template advertising an 'ocean view' and sashimi; no visitor mentioned a sea view or raw fish.
Sources (7)
Every number above was counted from the posts below.
- 광안리 술집 호이호이 이자카야 | 노래 불러주는 데이트 끝판왕 코.... 2026-09-29 · 요즈메의 꿀로그ෆ
- 나는 언니들을 사랑해 2026-08-24 · Z세대 vlog · via Daum
- 광안리 요정 출몰하는 이자카야 호이호이 2026-08-21 · 놀고 먹고 싶은 꿀꿀이 · via Daum
- SNS 보고 찾아갔는데… 진짜 요정이 있었습니다 ㅋㅋ | 부산 광안리 호이호이 2026-08-19 · 퐁퐁이의 정보 창고 · via Daum
- 광안리 나들이 _ 호이호이, 수달바, 라푀유, 룩앳더바리스타 술집추.... 2026-07-30 · 맛있으면 돼지
- 광안리 심야 감성 이자카야 추천 호이호이 방문 후기 (요리 퀄리티 .... 2026-06-24 · VASTT FITNESS 센텀점
- 부산 광안리 술집 | 호이호이, 직원들 텐션이 E라서 완전 재밌는 광.... 2026-04-22 · 온전한 내 공간
We opened all 343 candidate posts and kept 7 as evidence.