Gilpost · Haeundae-gu, Jung-dong

Raw fishKorean

Seonchang Hoetjip

선창횟집 A live-fish restaurant at the Mipo jetty, open since 1985, where every meal is a set course and a window seat looks out over Haeundae beach.

Data as of 2026-09-30 · Published 2026-10-01 · Compiled by Gilpost

Seonchang is a live-fish restaurant at the Mipo jetty, the east end of Haeundae beach. Four posts date it to 1985 on this spot. Not one of the eighteen visitors ordered a single dish — every one of them took a set course for one. There are four tiers, fifty to a hundred and fifty thousand won, and the posts agree that wild fish and more shellfish begin at the second. A meal runs from the shellfish starters through the main plate of raw fish, a bowl of chilled fish soup, fried prawn and sweet potato, braised fish in a spiced sauce, abalone porridge and seaweed soup, and ends with a choice: the spicy stew or the clear one. Rice is extra. Tables are on the ground floor and the rooms above; a window seat looks out over the water. Eleven in the morning until half past ten at night, closed for an hour from half past three. The posts we read run from October 2025 to September 2026.

The basics

When it opens

Of 7 posts: 7 wrote 11:00–22:30.

Counted from what bloggers wrote in their posts; we did not confirm it with the restaurant. Where the values differ, it may be a change over time rather than a disagreement, so we show when each one was written.

These hours are counted from the posts we read. Shops change them without notice — check Naver Place before you go. Place — check hours

What people order

The most ordered dish is modeum hwareo-hoe (모듬 활어회 (코스 메인)) — 15 of 17 posts.

The prices here are what bloggers wrote down in their posts, and they may have changed since. Check Naver Place for the current menu and prices. This list is not a menu board — it counts what bloggers actually ordered and ate. Check on Naver Place

What to order

• 모듬 활어회 (코스 메인)15 ate it
  modeum hwareo-hoe

  The centrepiece. **Five of the fifteen describe the thickness, and they do not agree** — three call it just right, one says the slices come large, and one simply does not like them that thick. One writer notes little name tags stuck in the fish; **two others complain that nobody told them what they were eating**

  Six call it fresh and free of any off taste. One writer likes that there is no garnish to hide behind; another describes the beakfish presented on a fish-shaped frame. One wishes the wasabi were fresh rather than paste

• 매운탕 (또는 지리)11 ate it
  maeuntang / jiri

  **The closing dish, and you choose** — spicy stew or the clear version. Four posts record the choice; three took the clear one, six the spicy

  **Three writers came to it with no expectations and were won over** — one calls it the best she has had, one tastes no MSG in it, one tells you to save room. One found it a touch salty. One asked for it to be reheated when it cooled

• 물회11 ate it
  mulhoe

  It comes as part of the course. **Eleven writers mention it and nine of them praise it** — the most consistently liked thing in the house. One says the dressing is good without being aggressive; another, that elsewhere the vinegar or chilli paste buries the fish and here it does not

  One couple nearly fought over the bowl; one writer, having run out of fish, dunked what was left in the broth. **One who did not take to the raw fish at all liked this.** Against that, one found it salty and watered it down

• 미역국9 ate it
  miyeokguk

  Served near the end. One notes clams in it for sweetness. **Two writers happened to come on a birthday and toasted with it** — it is the soup Koreans eat on theirs

  One calls it a little salty, one says it is not for her, two liked it

• 양념 생선조림·찜 (가자미·돔머리·가오리·생선뼈)8 ate it
  yangnyeom saengseon jorim

  Braised in a spiced sauce. **The fish is different in every post** — flatfish in three, fish heads in two, skate in one, fish bones in one, which reads as whatever came in that day. One writer is surprised how much meat was on the bones

  **Three writers name it the dish they remember best** — seasoned exactly right, the flesh lifting off clean. One found too many bones for her liking, and one got two of them, of which the second was underseasoned. One recommends eating it over rice

• 전복죽6 ate it
  jeonbokjuk

  Comes at the end of the course with the seaweed soup. One writer likes it finely ground and easy on the stomach

  **Two writers disagree:** one finds it gentle, one finds it watery. The other four only say it arrived

• 생선회코스 (1인 7만원)5 ate it
  saengseonhoe course 70₩70,000 set

  **Four posts put the line here: wild fish from this tier up.** Two name flatfish as the main plate, and one says it came cut bone-in

  The tier ordered most often — five of the eighteen. One writer calls it generous and plentiful; another, who has found Busan raw-fish houses dear, calls the price fair. The writer who finds it not especially reasonable had ordered the ₩100,000 tier

• 생선회코스 (1인 10만원)5 ate it
  saengseonhoe course 100₩100,000 set

  **Two posts say the striped beakfish starts here** — one chose this tier for exactly that reason. Two describe a main plate of striped beakfish, red sea bream, flounder and sea bass; two add conger, gizzard shad and filefish on top

  Five ordered it, and this is where the posts split on value. One, from a fishing coast himself, does not call it reasonable but allows that the sea view earns it; another rates it so-so for the money; a third says the fish is good for the price and recommends it

• 생선회코스 (1인 5만원)4 ate it
  saengseonhoe course 50₩50,000 set

  The bottom tier. **One writer records that this one is farmed fish** — two name the main plate as flounder, red sea bream and sea bass, and four note that wild fish and more shellfish start at the ₩70,000 tier

  Four writers ordered it. One chose it deliberately for having less shellfish, which she does not care for; another because she had somewhere to be afterwards. All three August 2026 posts that give a figure give ₩50,000

• 우럭구이 (아이 몫)2 ate it
  ureok-gui

  **There is no children's menu** — two posts say so, and both ordered this for the children instead. One records that it comes as a set with seaweed soup, stir-fried fishcake and a bowl of rice

  Neither gives a price. One writer notes that the children's indifference to raw fish left more for the adults; the other ordered it for a primary-schooler

• 생선회코스 (1인 15만원)named in 3
  saengseonhoe course 150₩150,000 set

  The top tier, built around a prized flatfish — **which one post warns may or may not be in season, so ring ahead**

  **Nobody in these posts has eaten it.** One August 2026 writer ordered it for two to try the flatfish and was told by the owner it would be too much food, so she dropped to the ₩100,000 tier. Two other posts give the figure and nothing else. What this tier actually looks like, we do not know

Sides, and what comes with it

• 해산물 모둠 (멍게·전복·소라·문어·산낙지)13 ate it
  haesanmul modum

  Laid out at the start of the course: sea squirt, abalone, conch, poached octopus and live octopus come up most often, and four posts say the shellfish gets more generous from the ₩70,000 tier. Two note the octopus still moving; one had it chopped at the table

  **This is where readers part ways.** Four call it so fresh it melts, including one who does not otherwise like shellfish — but one writer records that both she and her seafood-loving sister found the conch and sea squirt too much of the sea. Another, who normally finds sea squirt too salty, says this one was fine

• 모듬튀김 (새우·고구마)12 ate it
  modeum twigim

  It arrives late in the course — prawn and sweet potato, by five accounts. **Not one of the twelve has a bad word for it**: crisp outside, soft within, and more than one writer says the kitchen could sell the fried food on its own

  One writer notes how clean the oil was. Another, who does not care for raw fish, calls this her main course

• 초밥8 ate it
  chobap

  A piece or two folded into the course. Two writers describe it as one each, to taste

  One writer praises the rice as warm and properly made. The rest only record that it came

• 공기밥4 ate it
  gongibap

  **Not included in the course price** — one writer flags it. Three others added one anyway, to eat with the braised fish or the stew

  **Not one post gives the price.** One writer notes that ordering it brought side dishes with it

• 생새우회4 ate it
  saeng-saeu-hoe

  Mixed in with the shellfish, but **four writers single it out** — one wanted to order more of it alone; one, who finds raw prawn fishy when it is not right, says this one was sweet; one says it dissolved

  One describes it lively enough that she took the head off first. No post gives a price for ordering more

• 서비스 생선전 (리뷰 이벤트)3 ate it
  saengseon-jeon

  **Write a Naver review and a pan-fried fish cake comes out** — three writers got one, two of them naming the review promotion outright

  A third records only that it arrived as a gift, without saying why. One writer was given a crab instead, and does not say whether a review was the reason

To drink

• 소주3 ate it
  soju₩5,000

  **Only one post gives a figure — ₩5,000, which that writer calls kind for the room it is in** (August 2026). One ordered the local Busan soju for the sake of it; two mention mixing it with beer

  With a single figure on record we do not know what anything else costs. Two posts mention a wide drinks list without giving prices

Parking

3 posts say you can park. None say you cannot.

"Parking available, valet available" runs through the header blocks, and almost nobody describes actually parking. Five posts carry that line alongside the phone number and the opening hours, and two of those writers came by taxi. Not one person records handing over a key to a valet. Of the three accounts we kept, the fullest is a writer who looked and counted: parking on the ground floor of the building, six cars or so, with her own question mark. One other saw that a car park exists but walked over from her hotel; a third says only that the ground floor takes cars. Whether six is the right number, or whether there is room on a summer weekend, we do not know.

Who came, and with whom

Getting there

Getting inside

Only two posts say anything about floors. One puts the tables on the ground floor and the rooms above; the other ate on the first floor and notes there is seating on the second as well. Both take it for granted that you walk in at street level, but those two are all we have. Seven writers mention a private room and not one says which floor it was on — one gives a room number, which may or may not mean a floor. Of stairs and a lift, a single post mentions a lift.

Nobody writes about a step at the door or a ramp. One post alone touches on getting in, and what it says is this: there is a lift, there are high chairs, there are rooms and there are tables, so anyone can come comfortably, including someone who has trouble moving. The lift that writer saw with her own eyes. The rest is an inference from the lift, not an account of wheeling anything through the door. Whether there is a threshold, how wide the doorway is, whether there is an accessible toilet — none of the eighteen says. "Yes" and "we don't know" are not the same thing; if a wheelchair or a pushchair is coming, ring and ask.

One writer describes the toilet from having seen it — she gives it its own heading and says there is a clean one inside the restaurant. A second post lists "toilet: inside, men's and women's separate" — but it sits in a header block with the phone number and "parking available", and we cannot tell a copied listing from a thing observed. That same writer arrived by taxi, so the parking line in her block was certainly not hers. Whether the toilets are separate, how many stalls, whether there is an accessible one: nobody says.

No one mentioned: In a basement · Ramp at the door · Step at the entrance · Accessible toilet · Separate restrooms. That is not the same as there being none — it means we could not confirm it. Worth calling ahead, and do tell us: we will put it here.

How to read these posts

• Posts saying they paid themselves5 / 175 of 17 posts
• Posts saying nothing either way12 / 1712 of 17 posts

Posts that followed a TV spot

Of the 21 posts we gathered, 4 went up on a single day right after a TV spot and show no sign of a visit. They retell the broadcast, so we left them out of the counts.

We do not discard them. That a TV spot produced a burst of posts is itself something worth knowing about a place, and a star rating will not show it.

When the posts appeared

What we do not know

• Nobody writes about getting here without a car. Not one post mentions a bus or the subway. Four record how they arrived at all: a taxi from Busan station, a taxi from a nearby guesthouse, a ten-minute walk along the water from the LCT towers, and a walk out from Haeundae beach itself. Two mention the beach train and the sky capsule, but only to place the restaurant near the Mipo stop — neither rode one to get here. What the walk from Haeundae station is like, or how long it takes, is nowhere in the eighteen.
• One writer waited and one did not, and both explain why. The one who waited came on a weekday evening and stood about for fifteen minutes — not in a queue, but because nobody had cleared the tables people had left. Everyone, she notes, was serving. The one who did not came at twenty past two on a Saturday, found the room nearly empty, and says as much: an odd hour, no wait, a table or two occupied. A third turned up early on a Saturday evening without booking, was seated at once, and counts herself lucky. Four posts tell you to book for a weekend evening, and one found it busy on a weekday too.
• The posts disagree about whether you can book. One rang and reserved, having found no same-day slot online; one booked a room through Naver; two advise booking ahead because weekend evenings fill. And then an August 2026 post states flatly that there are no reservations — you ring and ask whether there is a table. Another writer did just that. It reads as though the online booking opens and closes by the day, but we could not confirm it. If you need the table, the phone is the sure thing — and one post adds that this is the moment to ask for a window or a room.
• We counted eighteen of twenty-five. One post is not about this restaurant and six were not written by anyone who came. The excluded one is a 2021 trip itinerary whose five check-ins are all other places; this restaurant appears only in a suggested-reading link at the foot. The six all get something wrong. A "Haeundae best ten" piece invents a menu in a table — three named courses at sixty, eighty and a hundred and ten thousand won, when every person who actually ate here records fifty, seventy, a hundred or a hundred and fifty. Another turns the per-person course price into a price for five people. A third declares it unusual here to wrap the fish in white kimchi; no white kimchi appears anywhere in the eighteen. A "best ten chilled fish soups" post scrapes ten restaurants' listings wholesale, review counters and template names still in the text. The last two are a hotel's Mother's Day promotion and a round-up that claims first-hand visits and reproduces the online menu. Even the founding year goes wrong in that group — over thirty years, thirty-seven years — while four of the people who came write 1985.
• Not one post declares a sponsorship, and five declare that they paid — one with a photograph of the receipt. The other thirteen say nothing. But three of them share a press sheet. All three went up in August 2026, all three carry the same sentence about what the fifty-thousand course includes and where the wild fish begins, word for word, and all three print the break time twice, once wrongly — three o'clock in one line and half past three in the next. Somebody handed out a page. We kept all three, because each one's account of eating is its own — one gives her room number, one complains that nobody told her what the fish was, one ordered a grilled rockfish for a child. What divides a real visit from a commission is the eating, not the phrasing. What we did not count from those three is the parking, the valet and the break time. Separately, two posts record that writing a Naver review brings out a pan-fried fish cake, and three were given something free — a cake, or a crab. Their table may not have been quite the table of someone who had no review to write.

Sources (17)

Every number above was counted from the posts below.

1. 부산 해운대 대가족 식당 선창횟집｜룸에서 즐긴 회코스, 아이들과 .... 2026-09-21 · 라뷔레떼
2. [해운대 선창횟집] GD가 다녀갔다는 오션뷰 횟집 내돈내산 2026-09-12 · Song's Drawer · via Daum
3. 해운대 뷰맛집 선창횟집 2026-09-06 · ‘ · via Daum
4. 해운대 선창횟집 / 기장 갓샷 2026-08-31 · ⠀ · via Daum
5. (not alone) 8.25 부산 당일치기 LEGO 2026-08-26 · dear_ⓐ · via Daum
6. 부산 해운대 맛집 / 미포횟집 : 빅뱅 지디도 다녀간 신선한 회 코스 .... 2026-08-25 · ♡ 조아헤어 JOAHAIR ♡
7. 지디가 선택한 곳 해운대 횟집, 선창횟집 후기 2026-08-25 · 두리안 아니고 유리안
8. [부산 해운대 맛집] 선창횟집 ㅣ 해운대 오션뷰 횟집, 40년 전통 부산.... 2026-08-24 · 도경의 맛따라 멋따라
9. 앗뜨거 부산 - 1 2026-08-13 · tête-à-tête · via Daum
10. 해운대 바다뷰 고급진 분위기 부산 선창횟집 신선한 회 매운탕이 일.... 2026-08-11 · 꾸준함의 미학
11. [부산] GD님도 다녀간 오션뷰 회맛집 “선창횟집” 내돈내산 솔직후기 2026-08-06 · 늘보씨의 취향 기록 · via Daum
12. 부산 해운대 회맛집 선창횟집 2026-08-04 · love the life you live, live the life you love
13. 부산 해운대 횟집 엘시티 근처 40년 전통 활어회 전문점 선창횟집 생.... 2026-08-01 · 세상만사 별의 별 이야기
14. 부산여행 1박2일 맛집, 갈만한곳, 2026-07-20 · 동탄 한길부동산 · via Daum
15. 첫째날 일정 - 해운대 수변최고돼지국밥 아쿠아리움부산 해동용궁사 팔레드시즈호텔 선창횟집 호랑이젤라떡 2026-05-08 · HAPPY DUNINE♡ · via Daum
16. 3놀, 해품달 그리고 부룰♡ 2026-01-31 · 순짱이의 소소한 일상 · via Daum
17. 해운대 달맞이 미포 부산 맛집 선창횟집 2025-10-08 · Take time to appreciate beautiful things of Life · via Daum

Of 348 candidate posts we opened 116 and kept 17 as evidence. We stop once 30 are confirmed: beyond that the counts grow in proportion without changing the answer.

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